‘Great Taste is Timeless’: Seagram’s 7 Crown Whiskey Goes Retro With Revamped 1970s Ad Campaign
Seagram’s 7 unveiled a new retro-themed campaign. (Photo: Diageo)
Diageo shared that its American blended whiskey brand, Seagram’s 7 Crown, unveiled a new ad campaign on July 1, and it’s a throwback to the 1970s. The brand claimed the vintage nostalgia-themed “Timeless Taste” campaign is meant to remind everyone that “great taste is timeless.”
“We’re thrilled to revisit some of the most iconic ads and bring a fresh perspective to them,” Seagram’s 7 Crown Brand Director Hannah Todd said in a news release. “The 1970s were a pivotal decade for Seagram’s 7 Crown, a time when the brand truly shined with the timeless appeal of the 7&7. By modernizing moments of these advertisements, we’re not only paying homage to a special era but also celebrating the enduring legacy of great taste that continues to resonate with our audience today.”
The brand intends to take some of its quintessential ads from the 1970s and re-imagine them for the modern era. Seagram’s ads additionally celebrate “America’s favorite couple,” the Seagram’s 7&7 cocktail, which involves Seagram’s 7 Crown and 7Up. Seagram’s nostalgic spots feature dreamy 1970s footage, with images of barbecues, tailgating and simpler times.
The Diageo-owned brand shared that Seagram’s 7 is a blended whiskey aged in oak. Seagrams 7 Crown hosts a suggested retail price of $13.99 for a 750 ml bottle and is available nearly everywhere in the United States.
Seagram’s appears to be all about American classics. In April, the brand shared its 7 Crown American Blended Whiskey as the Official Whiskey Sponsor of the American Cornhole League. Cornhole has a storied history that dates back to the 14th Century, and the game became a popular Kentucky pastime over a century ago. The game is considered one of America’s fastest-growing sports.
Seagram’s new campaign can be watched in the video below:
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Seagram’s 7 & 7 Cocktail Recipe, via the Brand
- 1.5 oz Seagram’s 7 Crown American Blended Whiskey
- 5 0z 7Up
- Lime slice
Add Seagram’s 7 Crown American Blended Whiskey in a highball glass with ice. Top up with 7Up and garnish with lime slice.
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