’A Party for the Birds!’: Buzzard’s Roost Celebrates its Namesake on an Unusual National Holiday

buzzard's roost

Buzzard’s Roost is celebrating Buzzards Day at Whiskey Row in Louisville. (Photo: AP Photo/Carolyn Kaster)

Buzzard’s Roost announced on Feb. 29 that it is throwing a whiskey shindig honoring its avian-inspired namesake by celebrating Buzzards Day on March 15 in downtown Louisville. The booze brand is teaming up with Raptor Rehabilitation of Kentucky and will be offering guests an opportunity to meet one of these creatures in the flesh.

The event will take place from 4-7 p.m. at Buzzard’s Roost Whiskey Row experience in Louisville. A suggested donation of $5 to Kentucky Raptor Rescue is encouraged, and the brand will provide complementary sample cocktails and small bites of pancakes and sausage.

Buzzard’s Roost prides itself on its barrel selection. The brand claims it sources “the best aged whiskey” it can find and finishes them in new 53-gallon white oak barrels that are lightly charred.

The brand dates back to 2019 and is a joint operation between Judy Hollis Jones and Jason Brauner. Hollis Jones is the CEO of the company and focuses on distribution, operations, sales and marketing. Brauner manages the production process and quality control.

The whiskey brand has achieved recognition at the San Francisco World Spirits Competition.

In January, the brand unveiled its most affordable whiskey yet, with a suggested retail price of $39.99. The whiskey is an American Whiskey sourced from MGP in Indiana. It was finished in used Char #1 barrels featuring the brand’s proprietary toast profile.

Hollis Jones expressed enthusiasm for getting a second use out of their barrels.

“It’s a big plus from both environmental and economic standpoints,” She said in a news release. “After a single use for secondary aging our other Buzzard’s Roost whiskies, these barrels still have plenty of flavor in them.”

About the Buzzard: An Endangered and Important Species

Buzzard is a colloquial word for a turkey vulture. According to Berkeley News, as of 2021, 14 of 23 species of vulture are on the verge of extinction.

The California condor is considered “extinct in the wild,” according to the outlet.

Though these birds may not be the most beautiful things to look at and might be kind of gross — they feast on rotting animal corpses and projectile vomit in self-defense — these animals are critically important.

“They’re huge decomposers that help rid the land of carcasses and take on things that other predators won’t touch,” UC Berkeley Ph.D. student Mackenzie Kirchner-Smith explained, according to Berkeley News.

Multiple conservation efforts, such as Raptor Rehabilitation of Kentucky, have focused on protecting these birds.

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Cynthia Mersten is a former editor for Bottle Raiders and has worked in the Beverage Industry for eight years. She started her career in wine and spirits distribution and sold brands like Four Roses, High West and Compass Box to a variety of bars and restaurants in the city she calls home: Los Angeles. Cynthia is a lover of all things related to wine, spirits and story and holds a BA from UCLA’s School of Theatre, Film and Television. Besides writing, her favorite pastimes are photography and watching movies with her husband.