Buffalo Trace and Wrangler Stitch Together Clothing Line Meant For ‘Bourbon Lovers and Bartenders Alike’
Buffalo Trace partnered with Wrangler on a new denim collection. (Photo: Buffalo Trace/Wrangler/BusinessWire)
On Wednesday, Buffalo Trace unveiled a line of clothing in partnership with Wrangler. The line is meant to celebrate Buffalo Trace Bourbon, the brand’s blue-chip whiskey.
“By partnering with Buffalo Trace, we were able to dive deep into the culture and legacy of spirits and distilling to unlock new product offerings that also felt right for our brand,” Wrangler Vice President of Global Design Vivian Rivetti said in a statement from both brands. “The meticulous skill at mastering the perfect taste profile inspired us to pay extra attention to foundational textures and details, so this collection explores premium design elements and color that convey warmth and strength, and denim washes that emulate an oak-aged look and feel.”
The collection marks the pinnacle of a three-year partnership between both brands and was part of an agreement brokered by Brandgenuity, the licensing agency for Sazerac.
Buffalo Trace and Wrangler’s fashion line includes jackets, aprons, t-shirts and more offerings for both women and men.
“When we learned about Wrangler’s vision to bring fresh, original ideas to their timeless look and feel, we saw a natural partnership,” Buffalo Trace Global Brand Director Andrew Duncan said. These staple pieces would be savored by bourbon lovers and bartenders alike for years to come.”
In early October, Buffalo Trace announced the launch of its widely-lauded Antique Collection, which contains the Oldest Eagle Rare Bourbon to ever hit the collection. On Monday, Whiskey Raiders broke down the Buffalo Trace Antique Collection and offered five replacement whiskeys for those looking for cheaper alternatives.
“Buffalo Trace Distillery has a continuous legacy of innovation rooted in world-class craftsmanship that goes back over 200 years. We’ve learned a lot about making the finest whiskies, but firmly believe that the world’s best whiskey has yet to be made,” Duncan concluded.
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
