Svedka Is Selling a $5 Flip Phone — And It Comes With a Shot of Vodka

(Photo: Svedka)

Svedka is transporting drinkers to the boy bands, translucent bracelets and misplaced optimism of the post-Y2K era.

On Tuesday, the spirits brand launched a limited-edition flip phone dubbed the Svedphone, now available at just $5 a pop. Designed in the likeness of a typical 2000s-era phone (think Nokia or Motorola), the chrome-blue device comes with no apps, social media feeds or notifications. Instead, users can expect a call- and text-only experience — plus a 50-milliliter shooter of vodka dangling off the side.

Svedka designed the phone in anticipation of festival season and “long summer nights,” saying that the device encourages partygoers to “pick up the phone, call their friends and make plans for the weekend.” Limited quantities first launch online on Tuesday, with additional drops planned for Friday, April 14 and April 17, all at 9 a.m. Each phone comes with an undisclosed number of pre-purchased minutes.

“The Svedphone is not anti-tech – it’s pro-socialization and connection,” Svedka Senior Brand Director David Binder said in a news release. “From festival fields to rooftop parties, Svedphone transforms real-world moments into playful, shareable experiences, eliminating the pressure to check your notifications every few minutes.”

And since you’re probably wondering — no, there doesn’t appear to be any fine print or hidden fees. We scrolled through the website, hit “Buy Now” and received our order confirmation for a Svedphone that totaled $5.45 after tax. Though we are very skeptical of the phone’s build quality, we can report that it’s exactly as cheap as advertised.

It’s the latest in a series of stunts reestablishing the Fembot as Svedka’s mascot of choice. An icon of spirits advertising in the early aughts, the Fembot was originally introduced by the brand in 2005. The Fembot immediately gained notoriety for its suggestive poses and risque taglines, one of which — “Gay men still prefer Svedka over sex with women” — proved so controversial that it was pulled from circulation in 2007.

Svedka retired its martini-sipping android in 2012, then surprised fans with its return over a decade later. Though the brand hasn’t given a specific reason for the Fembot’s homecoming, the move coincided with Svedka’s acquisition by Sazerac, the Louisiana-based powerhouse behind Buffalo Trace and Fireball Cinnamon Whisky.

The Fembot’s 2025 return tour kicked off with an ad campaign that encouraged drinkers to stay off their phones for at least 30 minutes. Months later, she made her Big Game debut at Super Bowl LX in an AI-generated ad spot that featured a newly minted companion, the BroBot.