Absolut Vodka Casts a Spell With Cocktail Kit in Anticipation of ‘Wicked’ Movie That Stars Cynthia Erivo, Arianna Grande
Absolut launched a Wicked-themed cocktail kit in time for the movie’s November debut. (Photo: Absolut)
Absolut Vodka announced on Tuesday that the vodka brand launched a cocktail kit with a suggested retail price of $159.99, celebrating the upcoming release of the Wicked movie, featuring the talents of Cynthia Erivo and Ariana Grande. The cocktail kit gives Wicked fans all the ingredients to mix Oz-themed cocktails like the Absolut Kahlúa x Ozspresso Martini, Malibu x Popular Pink Punch, Skrewball x Thrillifying Nutty Elixir and Absolut x Wickedly Dirty Martini.
Absolut shared that each kit includes a Fandango code that offers a discount on movie tickets. The vodka brand that is the official spirits partner of the Wicked movie is also offering a Wicked-themed cocktail contest, where one Wicked fan will win two tickets to the Wicked premiere in Los Angeles, complete with airfare and lodging accommodations; the premiere is set to take place in early November.
To enter the sweepstakes, Wicked fans can share a picture of their Wicked cocktail creation here; no purchase is necessary.
The brand’s flagship cocktail, the Absolut x Wickedly Dirty Martini was inspired by Evan Ross Katz, a writer and podcast host.
“If you know me, you know I’m a huge WICKED fan who genuinely loves to bring people together,” Katz expressed in a statement. “So of course I love to host dinner parties where we enjoy great food, cocktails and celebrate pop culture by creating a space where everyone can just be themselves. My drink of choice is a Dirty Vodka Martini, so it’s been so fun partnering with Absolut to create a special WICKED-themed green twist on my go-to martini with edible green glitter. It’s part of the kit and will be at my next dinner party so don’t be shy and give the Absolut Wickedly Dirty Martini a try!”
The brand additionally shared that it will be promoting Wicked-themed cocktails at theatres so fans can enjoy a spellbinding tipple while watching the movie. Wicked is coming to theatres on November 22.
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