Campari Transforms Birthplace of Its Iconic Bitter Liqueur Into Underground Bar Drenched in History
Campari opens a new travel-worthy bar in Milan, Italy, transforming its founder’s subterranean laboratory into a swanky cocktail lounge. (Photo: Melania Dalle Grave DSL Studio)
On Tuesday, 108-year-old bar Camparino in Galleria introduced Sala Gaspare, a subterranean establishment paying homage to the man behind iconic Italian aperitif Campari. Situated in the heart of Milan, Italy, this newly unveiled underground bar allows guests to delve into the heritage of the legendary brand with a drink in hand.
For the inaugural public opening, Sala Gaspare, formerly the private laboratory of Campari’s founder, Gaspare Campari, discloses its historic significance. According to a press release, the space served as the cradle where Gaspare Campari meticulously honed the recipe for his renowned herb-infused liqueur.
Under the guidance of Stefano Agostino, the bar provides an intimate setting for a curated cocktail journey, accommodating up to 12 guests.
During their visit, patrons will embark on an expedition featuring historic recipes sourced from vintage books, reimagined with contemporary ingredients. The subsequent phase introduces cocktails inspired by the distinctive aromas and elements that characterized Gaspare Campari’s production of cordials, bitters and vermouths. The final portion of the experience showcases classic cocktails such as the Negroni and Boulevardier, crafted with vintage liquids from the 1950s onwards, which are no longer in production.
Additionally, each cocktail is presented with a side of small snacks prepared by the chefs in the Camparino kitchen.
Designed by the Vudafieri-Saverino Partners, Sala Gaspare blends history with modernity, utilizing wood paneling reminiscent of traditional Milanese salons and historic palaces. A balance between past and present, the design aims to underscore the enduring connection between Campari and Milan.
Tommaso Cecca, Head of Mixology at Camparino, expressed enthusiasm for Sala Gaspare’s opening.
“The unveiling of Sala Gaspare marks an exciting chapter in Camparino’s rich history,” Cecca said in the press release. “The bar’s meticulously crafted menu celebrates the legacy of Gaspare Campari and offers guests a unique opportunity to enjoy the iconic flavors that have defined Campari for over a century.”
For reservations and further details about Sala Gaspare, visit the brand’s website or stay updated by following Camparino on Instagram @camparinoingalleria.
Campari has left an indelible mark on the world of spirits. Known for its vibrant red hue and distinctive bitter-sweet flavor profile, Campari is crafted from a secret blend of herbs, spices and fruit peels. Founded in 1860 by Gaspare Campari, the brand has become synonymous with sophistication and style. Its signature cocktail, the Negroni, has achieved global acclaim, featuring Campari alongside gin and sweet vermouth.
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