Kraken Rum Raises Funds for Ocean Conservation With ‘Artists of the Abyss’ Collaboration Series
(Photos: The Kraken Rum)
On Wednesday, Caribbean-based spiced rum brand The Kraken announced its new collaborative series, “Artists of the Abyss!” Timed perfectly for summer and in conjunction with World Ocean Day on June 8, the inaugural apparel release of this series features a design by award-winning illustrator and art director Oliver Barrett.
“I’m excited to collaborate with The Kraken Rum as one of its Artists of the Abyss collection designers,” Barrett shared in a press release.
“Whenever I hear ‘we’re open to whatever you have in mind,’ there’s always an instinct to hold back, but not with The Kraken Rum. It’s rare to get to pitch something like an undead wizard summoning a giant, primordial Kraken and have it fit perfectly with a brand’s aesthetic.”
The collection, including t-shirts priced at $28.99 and crew necks at $35.99, will be available on The Kraken’s website starting June 5, while stocks last. A portion of the proceeds from Barrett’s merchandise will benefit the PangeaSeed Foundation, a nonprofit dedicated to ocean conservation through science, education and art.
(Photo: The Kraken Rum)
Named after the legendary sea creature, The Kraken is known for its dark Caribbean rum infused with a blend of 11 spices, including cinnamon, ginger and clove. Its product lineup includes The Kraken Black Spiced Rum and The Kraken Gold Spiced Rum, with the latter making its debut in March of last year.
In June 2023, The Kraken partnered with Butcher Billy to unveil limited edition merchandise showcasing the brand’s tentacled beast alongside the iconic movie quote, “Release The Kraken.”
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