The Kraken® Introduces Travel-Friendly 50mL Gold Spiced Rum
The Kraken Gold Spiced Rum announced on Monday that it has launched a new 50-milliliter bottle format, which now available across the United States. The smaller size offers the same classic Caribbean spiced rum in a travel-friendly option priced at a suggested retail price of $1.49.
A popular spirit, The Kraken Gold Spiced Rum has earned a very good Raided Score® of 88.
The 50-milliliter bottle contains the same 35% ABV rum, said to feature aromas of caramel, oak and banana bread, and flavors that blend molasses, dark spice, caramelized sugar, toasted oak and vanilla. The new format aims to meet consumer demand for more portable, lower-alcohol options without sacrificing flavor or quality.
The introduction responds to growing trends within the rum category. Gold and spiced rums now account for 41% of total rum consumption annually, according to data cited by the brand. Additionally, The Kraken® Rum holds the position of the number one premium spiced rum in the U.S. and ranks fourth among all spiced rums.
The smaller bottle size also aligns with rising interest in lower-ABV beverages, part of a broader shift in consumer drinking habits. As cocktail trends evolve, the mojito is projected to become the number one global cocktail in 2025, a pairing the brand highlights as complementary to its Gold Spiced Rum’s flavor profile.
The Kraken® Gold Spiced Rum continues to expand its offerings as consumers seek both convenience and flavor in new product formats. For more information on rum reviews and industry news, visit BottleRaiders.com.
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