‘Your Favorite Vacation-In-A-Glass’: Kenny Chesney Expands Blue Chair Bay Rum Lineup With New Lime Flavor

Artificial Reef-Kenny Chesney

Multi-platinum country singer Kenny Chesney is expanding his flavored rum empire with a new citrus-tinged expression.

Ahead of his Sun Goes Down 2024 Tour, Chesney has unveiled Blue Chair Bay Lime Rum, a new spirit specifically designed to fit within mojitos, daiquiris and rum-based margaritas. Available in May, the release is said to taste like “the invigorating tang of lime just picked off a tropical tree.”

“We couldn’t start the tour without something special to celebrate,” Chesney said in a news release. “It’s going to be an incredible summer, and I thought we should make something for No Shoes Nation that will be as delicious with just a squeeze of lime and soda as it is serving as the something extra in any number of people’s signature cocktails!

“However, whatever way you like to enjoy your favorite vacation-in-a-glass, it’s gonna be a little fresher with Blue Chair Bay Lime Rum.”

Since launching in 2013, Blue Chair Bay has taken it upon itself to recreate just about every Caribbean-inspired flavor under the sun. The brand’s expansive catalog includes Coconut, Vanilla, Banana, Pineapple, Mango Cream, Mocha Cream flavors and more. The new Lime Rum expression is itself a variation on the brand’s long-running Key Lime Rum Cream.

The rum imprint derives its name from Chesney’s chart-topping 2005 album “Be as You Are (Songs from an Old Blue Chair).”  Unlike the majority of celebrity-backed spirits, Chesney is reportedly the sole owner and chief creative officer.

“I spend a lot of my time off the road down in the Virgin Islands,” Chesney told Forbes in a 2013 interview. “If I was going to create a rum, which is my drink of choice … I wanted it to be authentic, to try to capture my life in the islands.”

In addition to being one of the highest-grossing touring acts within his genre, Chesney owns his own record label (Blue Chair Records), a restaurant and a clothing line. If you’d like to learn more about the upcoming Lime Rum release, find the product here.

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Pedro Wolfe is an editor and content creator at The Daily Pour with a specialty in agave spirits. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the spirits world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, The Daily Pour aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.