‘A More Refined Drinking Experience’: Wise Monkey’s Coffee-Infused Rum Promises a Jolt of Java Over Sweetness
Wise Monkey unveiled a coffee-infused rum. (Photo: Wise Monkey)
On Friday, Wise Monkey announced the release of its Café Rum: a coffee-infused rum that hosts a 43% ABV and is available for purchase in the United Arab Emirates, Bahrain, and Zambia. The brand additionally shared the buzzy new release will soon be hitting the shelves in London and India.
Wise Monkey Rum claims this release is the “first-ever” coffee-infused rum with a 43% ABV, and the brand chose three different types of organic beans: Arabica, Robusta and Liberica.
The brand claims its Café rum expression is lower in sugar than other coffee rums, and touts it as the perfect addition to an Espresso Martini.
Wise Monkey Rum is rapidly growing its diverse portfolio of Indian Spiced Rum, White Rum, 5-year-old Jamaican Rum, West Indies Coconut Rum, West Indies Silver Rum, West Indies Gold Rum and West Indies Spiced Rum.
The brand unveiled its Spiced Indian Rum in March, as part of a collaboration with Nirvana Works. What started as a limited release of molasses-based rum quickly became a wildly popular offering, according to the brand. Both companies agreed to make the Spiced Indian Rum a more permanent addition to Wise Monkey’s portfolio.
In a news release, Wise Monkey Rum claimed the brand’s Indian Spiced Rum paid homage to India, which is a rising region for rum production.
“This blend has been a long time in the making, and honestly, I can say it’s been worth every possible minute,” said Director of Nirvana Works Mr. Jagdeep Singh in a statement from a news release. “It’s everything we’ve anticipated and wanted to offer a crowd who’d appreciate a well-crafted spiced rum.”
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