‘Get Ready to Taste the Laughs’: Comedic Duo Tom Segura and Bert Kreischer Unveil Vodka Brand
(Photo: Por Osos)
Comedians and entertainers Bert Kreischer and Tom Segura are launching their own vodka brand, Por Osos. The duo are known for their unfiltered brand of comedy and long-standing friendship.
The two friends have been producing hysterical content together in the entertainment industry for years including their popular podcast and YouTube channel 2 Bears 1 Cave. The vodka’s name is inspired by their podcast, Por Osos, translated from Spanish, translates to “for the bears.”
Kreischer and Segura aim to make a lasting impression on the industry with their signature Por Osos Vodka. The gluten-free vodka stands up to the growing competition of celebrity spirits by using non-GMO wheat, and a patented finishing process from Persedo CRAFT technology.
Segura commented, “I couldn’t be more excited about launching this brand with my best friend, Bert. We’ve always approached everything we do with a mix of passion and humor, and this is no different. Crafting a premium vodka and sharing it with everybody is a dream come true. Get ready to taste the laughs and the quality – it’s going to be a wild ride!”
Por Osos should have no problems becoming a popular spirit among fans of the entertainers. According to Deadline, Kreischer who in 2023 took his comedy act Fully Loaded to sea set “record numbers in booze sales, booze package sales and in gambling.” Kreischer and company were out of vodka by the first night of the cruise and “had to ferry a boat to The Bahamas” to go and get more for his guests.
“This is an idea Tom and I have thrown around for so long, and we’ve really taken our time to do this the right way, our way. It’s not just something for us, it’s for our fans who have been along this ride with us for years – they know how to work hard but they also know how to play hard. I’ve always been a vodka guy so it was such a no-brainer for us to do something that flipped celebrity liquor on its head and bring a little comedy to the bar scene,” Kreischer commented about the vodka release.
It’s no surprise that the comedians chose vodka as their first venture into the spirits industry. The pair once ragged on other spirits on their podcast by comparing them to bad one-night stands but said, “vodka is a gentleman’s drink. Vodka leaves before you wake up with a note by your bed.”
Por Osos has teamed up with Drip MFG, a venture studio specializing in celebrity Consumer Packaged Goods (CPG) brands. To facilitate Por Oso’s entry into the market, the brand has secured a partnership with Mexcor Distribution, a distributor with a strong presence in California, Texas, and Florida. The partnership aims to make the premium vodka accessible to consumers in these markets starting March 1, 2024.
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