The Rolling Stones Strum up Limited-Edition ‘Hackney Diamonds’ Rum in Anticipation of 2024 Concert Tour

(Photo: Crossfire Hurricane Rum)

Months after the debut of Crossfire Hurricane Rum, the legendary rock band The Rolling Stones is doubling down with a limited-edition release of its flagship spirits brand.

The Hackney Diamonds set — an homage to the band’s 2024 concert tour and recent album of the same name — comes packaged with a reinterpreted bottle featuring a black gloss container and gold cap. The rum within is a blended mix of Jamaican, Barbados and Dominican rums aged up to five years in charred oak.

While a standard bottle of Crossfire Hurricane costs $40, the new set comes at a suggested retail price of $125.

“This commemorative box set of Crossfire Hurricane Rum is not just a celebration of our US tour, but a toast to the incredible journey we’ve shared with our fans,” The Rolling Stones said.

Over the decades, the British rock band has grown incredibly fond of co-branded alcohol releases. Spirits containing the iconic tongue and lips logo include a London dry gin, 50th-anniversary whiskey and a pair of Jose Cuervo Tequila releases priced at $40 and $49,999 respectively. In 2012, the band collaborated with Suntory to release a line of beers, pre-mixed cocktails and highballs — bearing creative names like “Rolling Hop” and “Rolling Gold” — exclusively in Japan. If you can think of an alcohol type, chances are The Rolling Stones already beat you to it.

Jose Cuervo 250 Aniversario comes packaged inside a life-sized guitar case. (Photo: Jose Cuervo)

Unlike previous ventures in which The Rolling Stones’ name and likeness were leased out, Crossfire Hurricane Rum is the first spirit wholly owned by the band itself.

The rum is distilled at The Point Distillery in New Port Richey, Florida. Headed up by Spencer Wolf, the spirit is said to balance flavors of caramelized banana with a “gentle hint of tropical fruit.”

“Mick Jagger has been all over it to the finest detail,” Wolf told FOX 13 in an interview. “And they wanted a product that represented them. If you look at the back label, they’ve actually signed them.”

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