Iconic Quarterback Joe Montana Just Launched His First Canned Whiskey Cocktail
(Photos: Gold Bar Whiskey)
On Wednesday, Gold Bar Whiskey and Hall of Fame quarterback Joe Montana announced they’ve partnered on a new ready-to-drink cocktail called Double Gold, marking the brand’s first canned cocktail release.
The canned cocktail is a whiskey mule variation made with Gold Bar Whiskey, ginger, lime and orange juice, containing 8% ABV. Each can also includes a QR code redeemable for a free vintage-style Montana T-shirt at Gold Bar Distillery on Treasure Island.
The brand has previously collaborated with Montana on a special whiskey collection themed after the legendary 49ers quarterback.
This latest launch coincides with the 40th anniversary of the San Francisco 49ers’ 1985 championship. To mark the milestone, Gold Bar is also releasing a Retro Edition 85-proof bourbon finished in wine casks. The bottle includes a detachable “Necker Koozie” sleeve modeled after the satin jackets worn by the 49ers during the 1980s.
Joe Montana poses in the iconic jacket while holding a canned cocktail in the koozie inspired by the jacket.
“The craftsmanship poured into Double Gold and Retro Edition exemplifies the dedication and passion from the Gold Bar Whiskey team,” Montana said in a news release. “I look forward to seeing fellow whiskey enthusiasts and football fans enjoy these products as much as I do.”
The Double Gold cocktail is available at Northern California retailers and for nationwide shipping at goldbarwhiskey.com. The Retro Edition bourbon will be released in September in stores and online.
Gold Bar Whiskey, the official whiskey of the 49ers, is promoting both releases with a campaign inspired by 1980s Bay Area football nostalgia. The distillery currently operates a tasting room on Treasure Island and plans to open a second location in Alameda.
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