Kylie Jenner’s Sprinter Vodka Soda Brand Turns to Georgia’s Summery State Fruit for First Single-Flavor Launch

Photo: Sprinter)

Kylie Jenner and the team behind Sprinter vodka sodas are turning to Georgia’s state fruit — and a very popular emoji — for the brand’s inaugural single-flavor 4-pack. The brand claims that its peach flavor was a hit with the fans, and the 100-calorie 4.5%-ABV canned soda will drop across the U.S. starting Feb. 10.

To kick things off, the brand will make waves in the Peach State with events in Atlanta and Athens.

“Sprinter Peach has been our fan-favorite flavor since our launch last spring,” Jenner said in a statement. “It made perfect sense to launch our first single-flavor pack with Peach, and to celebrate, we are so excited to head to the Peach State.”

Sprinter will be sending a fleet of chrome sprinter vans to deliver peach packs to both Georgia cities. The brand will be implementing a “takeover” on Feb. 12, with country music performer Ella Langley taking center stage at Paloma Park.

Jenner’s ready-to-drink brand will also be hosting pop-ups from Feb. 10-15, featuring rooftop parties and samplings at The Eastern and Georgia Theatre. The brand will additionally be offering a limited-time collaboration at Pauley’s Crepe Bar in Athens, Georgia. The collaboration will feature a limited-availability peach crepe that pairs perfectly with Sprinter Peach, of course.

Sprinter launched in March 2024, which featured four flavors of the canned vodka soda that was flavored with fruit juice: grapefruit, black cherry, lime and peach.

“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best-tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves,” Jenner expressed in a news release.

A few months later, Kylie Jenner’s Sprinter Brand secured a deal with Southern Glazer’s Wine & Spirits. The deal was set to bring the vodka soda brand to 31 states across the U.S.