SNL Star Chloe Fineman Reprises Role of Vodka Seltzer Sommelier in NÜTRL’s Latest Campaign

Candie GetgenFeb 20th, 2024, 7:31 pm

Chloe Fineman stars in a new ad campaign for NÜTRL Vodka Seltzer. (Photo: NÜTRL Vodka Seltzer)

On Tuesday, NÜTRL Vodka Seltzer launched its latest national campaign, “Keep It Tasty,” featuring the return of Saturday Night Live star Chloe Fineman as the brand’s resident vodka seltzer sommelier.

The campaign kicks off with an ad titled “Photo Op,” showcasing Fineman in a relatable and familiar scenario of not knowing how to pose in a group photo. With a blend of scripted and ad-libbed dialogue, the ad depicts the social conundrum being resolved with a can of NÜTRL vodka seltzer.

“As someone who feeds off observational humor, it was especially fun to bring this character into sometimes awkward social settings that we can all instantly relate to,” Fineman said in a press release.

“It’s been so fun to partner with NÜTRL to make light of these moments and remind everyone that life is more enjoyable when you keep it tasty.”

Developed in collaboration with The Martin Agency, NÜTRL’s “Keep It Tasty” campaign comprises two 15-second segments and three 6-second clips showcasing Black Cherry, Watermelon, Orange and Pineapple variants from the seltzer brand’s portfolio. The nationwide campaign is set to unfold across streaming services, digital platforms, out-of-home displays, social media, radio and retail channels throughout 2024.

Expressing enthusiasm about the forthcoming campaign, Marisa Siegel, Vice President of Marketing at Anheuser-Busch, stated, “After a hugely successful 2023, we are excited to continue NÜTRL’s momentum with our new ‘Keep It Tasty’ campaign.”

“The campaign, and Chloe, bring to life NÜTRL’s clever, and lighthearted personality all while communicating our undeniably great taste.”

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Candie Getgen

Candie Getgen is an editor and the database manager for The Daily Pour. Before immersing herself in the world of spirits journalism, Candie has been many things: a bartender, a literary journal editor, an English teacher — and even a poet. Candie has a passion for gin and shares it with the world in hopes of helping others fall in love with it, too (if they haven't already!). When not writing, Candie enjoys sipping a Negroni while drawing or relaxing by the pool with a campy mystery novel.