Popular Ready-to-Drink Brand On The Rocks Launches Sparkling Canned Cocktails in 3 Flavors
(Photo: On The Rocks)
On The Rocks Premium Cocktails announced its entry into the sparkling canned cocktail market on Thursday with three new carbonated drinks, aiming to offer bar-style flavor in a convenient format.
The new products — Sparkling Lime Margarita, Mango & Mint Mojito and Cucumber & Lemongrass Mule — are available now in select U.S. markets. Each cocktail contains 10% ABV and is sold in four-packs with a suggested retail price of $13.99.
This launch marks a first for the brand, which until now has focused on non-carbonated, bottled cocktails. The canned format reflects rising consumer interest in premium, portable alcoholic beverages.
“On The Rocks released its first bartender-crafted recipes in 2015 and we’re proud to continue in this innovative spirit a decade later,” said Joaquín Simó, brand ambassador for On The Rocks Premium Cocktails. “This new format brings a refreshing, sparkling twist to timeless classics — ready to enjoy anytime, anywhere, as On The Rocks has always been intended.”
Each product is made with spirits from brands owned by Beam Suntory and sweetened with either cane sugar or agave. The Sparkling Lime Margarita uses Tres Generaciones Plata Tequila and triple sec. The Mango & Mint Mojito features a mix of Cruzan dark and white rum, while the Cucumber & Lemongrass Mule includes EFFEN Vodka.
The new line enters a competitive ready-to-drink (RTD) market, which continues to grow as consumers seek more premium options. Sparkling cocktails have become a popular category, with demand for flavor variety and higher alcohol content on the rise.
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