Kylie Jenner Expands Vodka Soda Empire with National Distribution Deal

(Photo: Kylie Jenner/Instagram)

On Monday, Kylie Jenner inked a deal with Southern Glazer’s Wine & Spirits — the U.S.’s largest alcohol distributor — promising to elevate her recently launched Sprinter Vodka Soda to the next level.

The distribution agreement will bring Jenner’s brand to 31 states across the country. The deal represents the first major piece of news from Sprinter after it teamed up with Kendall Jenner’s 818 Tequila in July to create a joint sales venture dubbed Calabasas Beverage Company.

“I am so excited to be consolidating distribution support for Sprinter Spirits and 818 Spirits with Southern Glazer’s,” Jenner remarked in a news release. “I have loved working with my sister, Kendall, and learning from her experience in the spirits industry, especially as a female founder in an industry that has historically been more male dominated.”

Following in the boozy footsteps of her sister, Kylie rolled out Sprinter earlier this year in Grapefruit, Peach, Black Cherry and Lime varieties. Each is made with real fruit juice, vodka and sparkling water, packaged inside colorful cans featuring a Y2K-inspired logo.

(Photo: Sprinter Spirits)

The soda was an immediate hit — no surprise considering the global reach of the Jenner-Kardashian superbrand. Sprinter reportedly sold 140,000 cases within a month of launch at over 10,000 retailers across the U.S.

Next came the promo. Sprinter is a frequent sight across Kylie’s social media platforms, buoyed by in-person activations like silver “Sprinter Vans” that appeared at this year’s Coachella. Kylie and Kendall have also made guest bartending appearances at trendy clubs across the country. In many a TikTok video, you’ll find the sisters side by side as they serve up their respective brands to adoring fans.

“Sprinter is the most delicious RTD vodka soda on the market, and we know that tapping into Southern Glazer’s premier route-to-market capabilities and proven best-in-class execution will drive efficiencies and continued success for Sprinter,” Calabasas Beverage Company CEO Mike Novy commented.

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