Guy Fieri Dives Deeper into Alcohol Industry with ‘Flavortown’ Spiked Fruit Punch

(Photo: Two Roads Brewing Company)

Restauranteur, media personality and flavor politician Guy Fieri is gearing up for his third alcohol brand in under a decade.

According to BrewBound, Fieri is teaming up with Connecticut-based Two Roads Brewing Company for the launch of a hard fruit punch — appropriately named Flavortown Spiked — sometime in November. Canned at 6% ABV, the new malt-based beverage is reportedly only the first in an upcoming line of alcoholic Flavortown releases.

Fieri first forayed into the industry with the purchase of a five-acre vineyard in 2013. Named Hunt & Ryde after his two sons, the winery produces a collection of Pinot Noirs, Zinfandels and Cabernets that retail for around $50-$100.

Of course, Fieri was still thirsty. In 2019, he teamed up with Van Halen vocalist Sammy Hagar as a co-partner in Santo Tequila. Initially launched by Hagar and Maroon 5 frontman Adam Levine, Santo has released a Blanco, Reposado, Añejo and unprecedented “Mezquila” over the past few years.

Unlike Hunt & Ryde Wines or Santo Tequila, Flavortown Spiked is unmistakably a product straight from Fieri’s imagination. The black-and-red can sports a cartoon rendition of his iconic bleached tips surrounded by a stupefying number of flame decals.

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Two Roads has yet to unveil an exact release date, though we can expect an announcement sometime in the next few weeks.

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