‘Emily in Paris’ Fans Can Sip and ‘Santé!’ in Sophistication With Chamère Canned Cocktail Launch Inspired by Famous French Aperitif
The hit show on Netrlix, “Emily In Paris” now has an official ready-to-drink cocktail from Chamère. (Photo: Chamère)
On Thursday, Chamère, a ready-to-drink canned cocktail inspired by the popular French Kir Royale cocktail enjoyed in the Netflix hit show “Emily in Paris,” just hit shelves.
The canned cocktail from The Quintessential Brands Group is meant to offer Americans the chance to enjoy a taste of Paris — passport not required.
“Chamère is more than just a drink — it’s a celebration of the Parisian art de vivre with a hint of cheeky,” The Quintessential Brands Group Global Brand Director Letizia Razzino said in a news release. “Inspired by the allure and playfulness of Emily in Paris, Chamère allows consumers to experience a touch of French elegance and fun wherever they may be.”
The 250-milliliter cans come in 4-packs, which are available at specialized shops in New York, New Jersey, Maryland, Connecticut, Washington D.C. and Delaware. The brand shared it will be available through ReserveBar starting Oct. 28.
Chamère announced that the ready-to-drink cocktail brand would host a “Parisian Fall Picnic” in New York complete with Chamère cocktails and French cuisine all in spirit of capturing the “spirit of Paris.”
In July, Lillet partnered with the popular Netflix show with a series of fashionable bottles inspired by the show. The popular aperitif brand additionally hosted a bistro-inspired pop-up in New York in August.
The Fascinating History Behind the Kir Royale
The Kir Royale is a cocktail made withcréme de cassis and champagne for a bubbly twist and a full recipe can be accessed here.
According to VinePair, the cocktail hosts its name after a Catholic priest and accomplished member of the French resistance, who fought in World War II.
The outlet reported that when the Nazis invaded Dijohn, Burgundy in 1940, Kir helped over 4,000 prisoners of war escape into a nearby camp.
After they invaded Burgundy, the Nazis were said to have taken Burgundy’s red and white wines. Kir mixed the white wine that was left with black currant liqueur as an hommage to France’s red wines. VinePair reports the Kir became the official beverage of Dijon’s city hall, though a lot of the story is steeped in lore.
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