BrewDog Let Its Fans Decide on the Flavors for Its New Canned Cocktail Line — Here’s What Made the Cut

BrewDog took to Instagram to see what the fans wanted for the next five ready-to-drink cocktails within its Wonderland Line. (Photo: BrewDog/Instagram)

The Grocer reported on July 9 that BrewDog added five ready-to-drink releases to its Wonderland Cocktail Co line. This time, the brand asked its fans to choose the new additions via a survey on Instagram.

The five new fan-chosen flavors are Cosmo, Strawberry Daiquiri, Watermelon Margarita, Whisky Sour and Long Island Iced Tea.

“From our absolutely divine Strawberry Daiquiri, made with our own Duo White Rum, to our fan-favorite Long Island Iced Tea, we’re delighted to unleash five new SKUs into the market, each packing full-strength abv and made using our spirits,” Master Distiller Steven Kearsley said, according to The Grocer.

These latest expressions join the brand’s core lineup of Passionfruit Martini, Espresso Martini, Margarita, Mojito and Cantarito Paloma. The brand launched its RTD line in September.

The ready-to-drink cocktails have suggested retail prices of £3.90 ($5) for each 200-milliliter can.

BrewDog originated as a craft beer company in 2007, and it was founded by two 24-year-olds, James Watt and Martin Dickie. In 2008, the duo brewed what the brand referred to as the “strongest ever” beer, Tokyo. Tokyo was considered a polarizing brew, and some journalists called it the “downfall of Western civilization,” according for the brand. Though the brewery faced bans from the Portman Group, they soldiered on and became Scotland’s largest indie brewery.

The brand began producing craft spirits in 2017, and named the brand LoneWolf according to VinePair.

As BrewDog expanded, it became no stranger to controversy. Watt was accused of creating a “culture of fear” within the business, and ex employees claimed BrewDog had a toxic work environment. Watt ended up stepping down in May from his position as CEO after building the company and holding the position for 17 years. He was replaced by Chief Operating Officer James Arrow.

An Inside Look at BrewDog’s Newest Cocktails, Via the Brand

Cosmo

The brand shared its Cosmo is made from Abstrakt vodka, lime juice, cranberry and Cointreau in an electric pink hue. The Cosmo clocks in at 14% ABV.

Strawberry Daiquiri

BrewDog shared the Daiquiri featured white rum, fresh strawberries in a well-integrated blend. This tropical, berry-driven libation clocks in at 14% ABV.

Long Island Iced Tea

BrewDog’s Long Island Iced tea tilts towards the tropical end of the flavor spectrum, with added depth from the cola. The brand’s Long Island Iced Tea hosts a surprisingly reduced 10% ABV.

Watermelon Margarita

The watermelon margarita is a riff on a margarita with watermelon. The brand claimed it is a balance of sweetness and earth, and it hosts a 14% ABV.

Whisky Sour

BrewDog claims its 14% ABV whisky sour is considered smooth and creamy. The brand used whisky with heavy oak flavors, a spritz of lemon and sugar syrup for sweetness.

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