New THC Seltzers and Cocktails Join Tilray’s Growing Lineup

(Photo Tilray)

Tilray Brands has expanded its hemp-derived Delta-9 THC beverage portfolio with new products from its Fizzy Jane’s and Happy Flower brands, available online and in select retail locations.

Fizzy Jane’s, a THC-infused seltzer brand that launched earlier this year in Georgia, North Carolina and South Carolina, is rolling out to additional states, including Texas, Florida, New Jersey and Ohio. The drinks are available in 5-milligram and 10-milligram THC options in Vanilla, Blood Orange and Lemon Lime flavors. Each can contains 15 calories or fewer. Retail pricing starts at $15.99 for a four-pack of 5-milligram cans and $17.99 for the 10-milligram version.

Happy Flower, Tilray’s first hemp-derived THC beverage brand, introduced last fall, is adding a higher-dose “Super Bloom” collection. The new line offers 10-milligram versions of the brand’s Margarita, Strawberry Daiquiri and Peach Bellini canned cocktails, in addition to its existing 5-milligram options.

The brand is also launching 6-count variety packs in both dosage levels. Each pack contains two cans of each flavor. Happy Flower is sold online at drinkhappyflower.com and at select retailers, including Total Wine & More and ABC Fine Wine & Spirits. Four-packs retail for $17.99 for the 5-milligram dose and $19.99 for the 10-milligram dose.

“As the THC beverage space continues to evolve, consumers are seeking variety—not just in flavor, but in experience,” Sam Garfinkel, senior vice president of commercial operations and strategy at Tilray Wellness, said in a news release. “With Fizzy Jane’s and Happy Flower, we’re meeting consumers where they are—whether they’re entering the category or looking for an enhanced experience.”

Tilray Brands, headquartered in New York and Winnipeg, operates in North America, Europe, Australia and Latin America. Its portfolio includes cannabis products, hemp-based foods and craft beverages.