One of America’s Top-Selling Cannabis Brands Releases 1st Canned THC Drinks

(Photo: RYTHM)

RYTHM, one of the nation’s best-selling cannabis brands, announced on Monday that it’s rolling out a new line of hemp-derived THC drinks nationwide.

The new product line, called RYTHM Beverages, marks the company’s entry into the growing THC drink category. The beverages are non-alcoholic, low-calorie and formulated for specific effects. They’ll be available through licensed retailers, dispensaries and direct-to-consumer delivery at rythmdrinks.com.

The Sativa version, flavored with mandarin orange, contains THC and naturally sourced caffeine. It is marketed as uplifting and energizing. The Kush option, made with mango and pineapple, combines THC, CBD and L-theanine and is positioned as calming. Both varieties are available in 5-milligram and 10-milligram doses.

“RYTHM has always been about helping people connect with the moment, and now we’re doing that in a new format,” Ben Kovler, RYTHM Inc. chairman and interim CEO, said in a news release. “As the THC beverage category continues to grow, we’re expanding availability to meet rising demand: new markets, new moments, and a new way to find your RYTHM.”

The company partnered with winemakers Charles Bieler and Joel Gott to develop the drinks, aiming to create balanced flavors uncommon in THC beverages. Each can contains about calories.

RYTHM is best known for its cannabis flower products, which the company says rank as the top-selling brand nationally. The expansion into drinks follows other brand initiatives tied to music, including the RYTHM Artist Series and sponsorship of the Miracle in Mundelein cannabis consumption festival in Illinois.

The drinks are available now nationwide.