Cann Debuts Citrus Spritz THC Drink in 750ml Bottled Format

(Photo: Cann)

Cann, the California-based cannabis beverage company, announced on Wednesday the release of its first 750-milliliter bottled product, signaling a move beyond its standard canned drinks as it competes in a growing and uncertain market of hemp-derived THC beverages.

The new release, Citrus Spritz, is a sparkling Aperol-style cocktail with 60 milligrams of hemp-derived THC per bottle. Each 1-ounce pour contains 2.5 milligrams of THC and no CBD. Cann has priced the bottle at $64 exclusively through its website, with plans to expand into physical retail stores.

The launch marks Cann’s first entry into the multiserve format, which has become increasingly common among hemp-based beverage companies. Brands like Pamos and Nowadays have built their models around large-format bottles, while others such as BRĒZ and Flyers Cocktail Co. are expanding from cans to formats aimed at bars, restaurants and at-home drinkers.

Cann’s new format joins a product portfolio that has steadily grown in diversity. In 2020, the brand introduced Roadie packets as a portable option, and earlier this year, it launched gummies. Citrus Spritz follows the company’s January release of a 10-milligram THC canned drink, part of its move into higher-dose options.

As the low-dose THC beverage market becomes more crowded, Cann’s shift to multiserve products could be a strategy to increase shelf presence and appeal to different consumer occasions. “The brand is continuing to innovate into new formats that stretch the brand beyond its cans,” a Cann spokesperson told BevNET.

However, the expansion comes at a time when the regulatory landscape for intoxicating hemp products remains unsettled. Despite growing consumer demand, the category faces legal scrutiny in several states and challenges in scaling traditional distribution.

Cann’s Citrus Spritz aims to reach at-home cocktail consumers and on-premise buyers alike. The company confirmed that conversations are ongoing with retail partners to bring the product beyond its direct-to-consumer model.