10 Best-Selling Non-Alcoholic Spirit Brands in 2025

The “Sober Curious” movement appears to be here to stay. Since the skyrocketing levels of consumption during the days of the Pandemic, narratives on alcohol have shifted. Policymakers are revising their laws about what exactly constitutes a “healthy” amount of alcohol, and it’s looking like from a health standpoint, less is more.

Yet, drinking can be a wonderful, communal experience. The good side of the “Sober Curious” movement isn’t about putting the kibosh on alcohol entirely, it’s about fostering mindful drinking habits.

With these changes in consumer behavior, a growing market for zero-proof beverages that mimic the imbibing experience is experiencing record growth. IWSR, a global drinks data provider, reported that the no- and low-alcohol market is expected to grow by 4% volume through 2028, and is expected to be worth over $4 billion by 2028.

Drinks International published its annual Brands Report and included the biggest non-alcoholic brands in 2025 — for those interested in enjoying life but remembering the next day, hangover-free. These rankings are based on surveys of some of the best bars in the world. The rankings list their reported best-selling spirits brands.

So whether you’re planning on participating in Dry January or are simply thinking about cutting back, these zero-proof booze options are enjoyable alternatives to drinking. Best of all? You get to skip the headache the next day.

10 Best-Selling Non-Alcoholic Spirits Brands of 2025

10. Lumette

(Photo: Lumette/Instagram)

Lumette’s alt spirits were created to honor cocktail culture and all things natural.

The brand’s core program consists of Bright Light, London Dry and Lumrum spirits. These alt spirits clock in at zero proof and have a variety of botanicals including juniper, orange, mint, star anise, cinnamon, molasses and nutmeg.

Priced at $19.99 per 375-milliliter bottle and $35.99 per 750-milliliter bottles, these nonalcoholic spirits imitate gin in both regular and London Dry styles, as well as rum. Consider them the perfect tools for any mixologist looking to replicate martinis, Cuba Libres and more.

9. Ceder’s

(Photo: Ceder’s/Facebook)

Founded by husband-and-wife beverage entrepreneurs, Craig Hutchison and Maria Sehlstrom, this South African brand makes zero-proof spirits from a mix of classic and exotic botanicals.

Your standard mix of juniper meets buchu and rooibos. The brand sources its botanicals from the Cederberg Mountains, and it was named to honor that geographical landmark.

Ceder’s has a diverse portfolio of four 16.9-ounce bottles of non-alcoholic spirits that capture four flavor profiles: fresh & floral, light & refreshing, aromatic & spicy and soft & sweet.

These bottles can be purchased from Amazon, Boisson and Spirited Away. They have a suggested retail price of £20 ($24.48) according to their parent company, Pernod Ricard.

8. Atopia

(Photo: Atopia)

Atopia crafts its products in a copper pot still with botanicals, according to the brand.

This non-alcoholic spirits brand is all about the flavor, with expressions like Rhubarb & Ginger, Hedgerow Berry and Spiced Citrus.

All three core expressions clock in at .5% ABV, which still renders them within the zero-proof category. They are all priced at £23 ($28) and can be purchased from Amazon.

7. Fluère

(Photo: Fluère Drinks/Facebook)

The folks behind Fluère say they wanted to be fully present in social situations, and these non-alcoholic spirits are all about the concept of “flow.” So much so that founders of the brand searched ancient Roman texts and chose to name the company Fluère after the Latin word which means “to flow.”

Fluère has a diverse portfolio that features six non-alcoholic distilled spirits. The portfolio includes a regular and pink gin alternative, rum alternative, mezcal alternative, bitter alternative and a “Halal nonalcoholic spirit.”

Each expression is priced at $34.99 from the brand.

6. Aecorn Aperitifs

(Photo: Aecorn Aperitifs)

Aecorn Aperitifs was founded by Londoner Claire Warner, who wanted to offer drinkers something different from the usual tonic water, according to Master of Malt.

Warner switched over to the zero-proof world after spending 15 years working at LVMH with Belvedere Vodka. The process took about a year, and the spirits were created from a base of English verjus. Verjus means “green juice” and is essentially juice from unripened grapes. Aecorn sources Chardonnay, Pinot Noir and Pinot Meunier grapes from Sussex, England. The brand additionally uses acorns to impart tannin to the final spirit.

Aecorn’s portfolio is home to three core expressions: Dry, Aromatic and Bitter.  Aromatic and Bitter are designed to imitate amari and vermouth. The Seedlip-owned brand recommends drinking Dry as a wine alternative — either neat or slightly chilled. Wine-Searcher reports an average price of $32 for each 750 ml bottle.

5. Ritual Zero Proof

(Photo: Ritual Zero Proof/Facebook)

Ritual Zero Proof is all about convenience. Tabbed with the slogan “cocktails without compromise,” Ritual Zero Proof offers subscriptions to popular spirits — minus the booze.

With a portfolio of nonalcoholic tequila, whiskey, gin, rum and an aperitif, Ritual is all about offering its consumers the ability to play with its nonalcoholic spirits and unleash their mixologist. The zero-proof spirits brand offers recipes featuring its products, from Maple Rum Old Fashioneds to Gimlets and more.

Ritual’s Tequila Alternative appears to be critically acclaimed and earned a perfect score from Let’s Drink It! Critic Emmeline Gonzalez-Beban considered Ritual’s take on tequila to be an “excellent substitute for mixing” and thinks it’s a great option for zero-proof newbies. Click here to read more of what critics have said about the Tequila Alternative.

Each 750-milliliter bottle is priced at $32.95.

4. Martini Vibrante

(Photo: Martini)

Martini’s non-alcoholic red vermouth is all about bringing the flavor to a zero-proof Aperitivo Hour.

The brand claims its non-alcoholic Aperitivo has the same production as its alcoholic drinks — in the beginning. The herbs and botanicals are chosen by “master herbalists” from Martini’s growers.

Martini recommends using Martini Vibrante in a spritz with soda water and a grapefruit slice for a garnish.

3. Everleaf Non-Alcoholic Aperitifs

(Photo: Everleaf Drinks/Facebook)

Spritz enthusiasts, rejoice! Everleaf offers zero-proof aperitifs to level up your spritz game and still stay in the present moment.

This brand features three distinctive expressions within its portfolio: Forest, Mountain and Marine. Everleaf’s Marine Non-Alcoholic Aperitif is a hit with critics, and it was created by conservation biologist Paul Matthew. If you want to see what the critics think, you can read their reviews here.

Forest is described by Everleaf as complex and bittersweet. Mountain is a vibrant mixture of cherry blossom and strawberries with rosehips, making it aromatic. Marine is crisp and refreshing, and tastes like sipping something at the Mediterranean seaside.

Each expression costs $34 per 500-milliliter bottle.

2. Lyre’s Spirit Co

(Photo: Lyre’s)

Australian zero-proof spirits company, Lyre’s, has a diverse portfolio of alternative spirits and spritzes. These low-cal, low-sugar, vegan, dairy-free, nut-free, egg-free nonalcoholic spirits check off all the boxes.

The brand’s claims to fame are its alternative bourbon, Italian spritz, alternative gin and whiskey alternative. Critics are particularly partial to Lyre’s Classico, a zero-proof sparkler with fermented grape juice concentrate that mimics a tropical cocktail. If you’re interested in learning more about Lyre’s Classico, you can read the reviews here.

Lyre’s alternative spirits are priced at $37.99 per 700-milliliter bottle. As far as its spritzes go, curious customers can purchase an 8-pack for $31.99.

1. Seedlip

Seedlip’s roots are steeped in history. In 1651, a physician named John French wrote a tome called The Art of Distillation, which chronicled non-alcoholic recipes. Several hundred years later, Ben Branson found these recipes and began to play with making non-alcoholic spirits using foraged ingredients from his garden at home.

This company is eight years old yet has experienced meteoric growth and it has been crowned the number one best-selling zero-proof spirit by Drinks International for three consecutive years.

With three flagship expressions: Spice 94, Garden 108 and Grove 42 Citrus, these sugar-free, calorie-free expressions come in 700 ml bottles priced at $31.99. The brand additionally has an agave-inspired expression, Notas de Agave.

Critics love Seedlip Spice 94 Aromatic Non-Alcoholic Spirit, and The Gin Is In cited a rich, grapefruit-driven aroma, with plenty of bold and bitter astringency on the palate. If you want to see what the rest of the critics thought, you can read the reviews here.