Non-Alcoholic Drinks Brand Seedlip Taps ‘Bridgerton’ Star Regé-Jean Page for Latest Campaign
A new ad campaign for zero-proof drinks brand Seedlip asks consumers to “reimagine how you cocktail.” (Photo: Seedlip)
Seedlip, a drinks company producing non-alcoholic spirit alternatives, has teamed up with “Bridgerton” actor Regé-Jean Page as part of the brand’s latest advertisement. Promoting a “choose different” approach to drinking, the campaign aims to solidify Seedlip’s position as the leading non-alcoholic spirit brand in the United States, The Spirits Business reported.
“I enjoy being both adventurous and discerning in my life, while always striving for balance,” explained Page, according to The Spirits Business. “The ‘Choose Different’ mindset is a reaction to those moments where we have an opportunity to be a little creative and discover something new for ourselves.”
“Seedlip provides endless possibilities for me when it comes to how and what I drink. I’ve always wanted something a little more sophisticated than the sugary sodas or fruit juices that are typically available when asking for a non-alcoholic option, and Seedlip’s diverse portfolio offers just that.”
In the new ad, which can be seen on YouTube, Page showcases Seedlip’s range of non-alcoholic “spirits” and the drinks that can be crafted using them. The actor emphasizes the idea that, with a little imagination, one can create a multitude of non-alcoholic versions of classic cocktails. After preparing a spritz and an espresso martini with a bottle of Seedlip Spice 94, Page humorously ends the video by stating, “Don’t mind if I don’t.”
(Photo: Seedlip)
Kavitha Krishnamurthy, the general manager of Diageo’s non-alcoholic beverages division, noted that Seedlip is gaining momentum as a preeminent non-alcoholic spirit, per the report. The “Choose Different North America” campaign strives to position the brand as a leader in providing balanced drinking options to a growing audience seeking alternatives to traditional alcoholic beverages. According to Krishnamurthy, Page was chosen as the campaign’s partner due to his relatable and fresh perspective, which is expected to engage existing Seedlip fans and attract new customers.
Retailing for about $32 per 700ml bottle, Seedlip is characterized by having no sugar, no calories and, of course, no alcohol. The brand’s range consists of three expressions made using various fruits, spices and herbs commonly associated with gin, making it a good option for anyone seeking a zero-proof alternative.
Recently, former One Direction member Zayn Malik entered the mocktail scene by assuming the role of chief creative officer and co-owner of Mixoloshe. Kicking off the new venture, the singer released a non-alcoholic canned lychee martini.
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