Bombay Sapphire Continues ‘Saw This, Made This’ Campaign With Edible Art and Cocktail Experience
(Photo: Bombay Sapphire)
Top gin brand Bombay Sapphire has added to its ongoing global campaign, “Saw This, Made This,” by introducing an edible art and cocktail experience to imbibers in the United Kingdom.
“We are thrilled to bring the ‘Saw This Made This — Art Bites’ experience to gin lovers across the UK, in partnership with some of the country’s most inspiring cocktail bars,” said Natasha Curtin, global vice president of Bombay Sapphire, in Verge Magazine’s report.
“This latest launch is part of the ‘Saw This Made This’ global campaign, which invites people to see the beauty and creativity in the world around them, and demonstrates the brand’s continued commitment to creativity, both inside the cocktail glass and beyond.”
The endeavor offers gin enthusiasts a combination of bespoke jelly cubes and creatively crafted cocktails. Each of the six “Saw This Made This” art bites stands as a distinctive masterpiece, each drawing inspiration from the local area surrounding the participating bars. For instance, the beauty of the National Monument in Edinburgh and the flower stalls adorning East London’s Columbia Road have inspired the colors and flavors of two Bombay Sapphire jelly art pieces.
“We’re thrilled to partner with Bombay Sapphire on such a strikingly creative project,” shared Oskar Kinberg from The Bar Below at Hide, London, according to Verge Magazine.
“We love being able to serve guests something a little bit different — the cocktail and art bite pairings are guaranteed to spark attention and be a unique experience for those seeking some inspiration this winter. Our guests will be offered a ‘The Other Side’ cocktail served alongside a jelly art bite, both of which have taken inspiration from the passing of seasons in the Royal Parks that surround us here at The Bar Below at Hide.”
“Saw This, Made This” emphasizes Bombay Sapphire’s dedication to celebrating creativity in all its forms. Initiated in October 2022, the campaign aims to encourage people to find inspiration in the world around them.
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