World’s First Gin Shooter Promises ‘a Lasting Electric Tingle’ on the Tongue
WATTSHOT introduces a 37.5% ABV gin meant to be served as a shooter. (Photo: WATTSHOT)
WATTSHOT, co-founded by Scottish entrepreneur Doug Everest, introduces a groundbreaking concept in the world of juniper spirits with a 37.5% ABV gin specifically designed to be enjoyed as a shooter. Developed over nine years by master taste-maker Stuart Logan, WATTSHOT promises to leave consumers with “a lasting electric tingle” in their mouths, offering a novel twist on traditional gin consumption.
A shooter, also known as a shot, refers to a small serving of spirit or a mixed drink, typically around one to one-and-a-half ounces, and is commonly consumed swiftly in a single gulp. According to the brand, WATTSHOT is optimally served as a chilled shot, meant to be briefly held in the mouth for one to two seconds before swallowing to fully appreciate its unique effects.
As reported by the Edinburgh News on Monday, WATTSHOT is now available in Scotland for the first time.
“WATTSHOT is becoming popular in different markets around the world, but it’s always been an aim of mine to launch in my home country,” shared Everest, per the report. “I’m very proud to see WATTSHOT stocked in some fantastic outlets in Edinburgh, and I’m confident people will embrace the concept.”
“One of the country’s largest wholesalers, Inverarity Morton, has also agreed to list WATTSHOT, so we should soon be available right across Scotland.”
According to the brand, WATTSHOT eschews the need for a mixer by being infused with “compatible molecules,” delivering what’s described as a smooth, full-bodied flavor profile. The blend features cherry juice and a mix of eight undisclosed botanicals, one of which is the “secret herbal ingredient” behind the product’s promised cool tingle.
WATTSHOT, the “premium-flavored shot,” retails for about £29.95 ($37.84) and can be found through the brand’s online shop.
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