Tanqueray Aims to Capture Summer in a Bottle with Limited Edition Paradiso Release

(Photo: Tanqueray)

Diageo-owned top gin brand, Tanqueray has recently announced the release of a limited edition flavored gin, Paradiso.  The new spirit drink is inspired by the flavors of summer and brings the exotic fruits and herbs of warmer climates to the shores of Britain. 

Paradiso combines the notes of Tanqueray’s original London Dry gin with the tropical fruit flavor of Brazilian guava and the bright herbal notes of lemongrass. The guava gives this edition a unique pinkish rosé color making it stand out while still being contained in the classic Tanqueray bottle.

This release follows the brand’s recent lean into advertisements and celebrity endorsements. Last year, Tanqueray debuted its first global campaign since 2018 which focused on “seizing the everyday moment.” The brand has also introduced Stanley Tucci as the face of the brand in recent campaigns. 

Tanqueray Paradiso is on shelves now in the UK. It can be found at Morrisons and Sainsbury’s from May 15 and will roll out at Tesco, Amazon and The Bar from May 28 with an RRP of £20 ($25.33 US).

Join the Whiskey Raiders Bottle of the Month Club, where you will receive hard-to-find bottles curated by Whiskey Raiders staff with a 90+ rating on whiskeyraiders.com plus live virtual tastings. Sign up here!