Tanqueray Appoints New Global Brand Ambassador
Jenna Ba is named global brand ambassador for Tanqueray No. Ten Gin. (Photo: The Spirits Business)
On Monday, top gin brand Tanqueray announced a new global brand ambassador for its premium spirit, Tanqueray No. Ten.
According to The Spirits Bussiness, the new global brand ambassador, Jenna Ba, will contribute to shaping the future of Tanqueray No. Ten’s experiences, particularly in the on-trade sector. As an expert in the field, Ba will leverage her extensive knowledge and skills, as well as provide resources to enhance cocktail experiences.
Related: Tanqueray No. Ten Aggregated Review
Ba has been an integral part of Diageo’s World Class community since 2016, and her exceptional abilities led to her recruitment by the owner of Tanqueray Gin, per the report. Over the years, she has collaborated with various brands within Diageo’s Reserve portfolio, including her role as a brand ambassador for Bulleit Bourbon in Great Britain. Ba has also actively participated in mentoring, educating and judging Diageo’s World Class program.
“Jenna brings so much energy and passion, we can’t wait for her to get started,” shared the global brand director for Tanqueray, Nitesh Chhapru, according to The Spirits Business.
“Her experience across a variety of roles in the hospitality industry around the world gives her an edge and insight which will prove invaluable for us as we work to connect with the global industry.”
With nearly two decades of expertise in the hospitality sector, Ba has made significant contributions, including her work at the renowned London venue, Chiltern Firehouse. Furthermore, she will actively participate in the World Class cocktail competition, which will take place at the global finals and cocktail festival held in São Paulo, Brazil, this September, reported The Spirits Business.
“I am so delighted to officially join the House of Tanqueray,” Ba said, per the report. “No. Ten is an iconic brand at the heart of the craft cocktail renaissance. In my 17 years of experience working in the hospitality industry, No. Ten is a liquid I have always loved working with, so to be part of the story of the brand that Charles Tanqueray created is a career high.”
“We have just launched our new Tanqueray No. Ten signature serve, and I can’t wait to share a ‘Tiny Ten’ toast with all of the wonderful tastemakers across the globe in the coming months.”
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