‘Here’s a Toast to Seeing Other People’: Australian Gin Company Brings Back Valentine’s Day ‘Breakup Box,’ Now Featuring Empty Booze Bottle
Never Never Distilling Co. is rereleasing its “Breakup Box,” once again giving imbibers a gin-ormous helping hand in uncoupling from their significant others just in time for Valentine’s Day. (Photo: Meaghan Coles/Now and Then Photography)
Award-winning Australian gin company Never Never Distilling Co. has reintroduced its Valentine’s Day “Breakup Box” in a new and improved format. Building on the success of last year’s edition, the brand has elevated the offering to include not only a bottle of gin for you — but also an empty liquor bottle to be sent to your soon-to-be ex-partner.
According to Never Never, the Breakup Box features a full bottle of its Triple Juniper Gin, gin magnets and a martini recipe, all poised to help you raise a glass to your new-found freedom.
“At the same time, we will send an empty bottle of Triple Juniper Gin to your soon to be ex-partner’s address, which includes a personal message communicating that the relationship has unfortunately run its course,” Never Never explained.
“Imagine their initial joy at receiving the gift box, expecting a delicious example of Never Never Gin, only for that joy to soon dissipate after receiving a bottle of air and a cheeky send-off. You get gin, they get an important and valuable reminder not to be an asshole, really everybody wins. If by everybody, you mean mainly the person doing the dumping, then correct. Everybody wins.”
Never Never has prepared the following phrases for your ex’s box, allowing you to customize the severity of how your message is conveyed:
- Welcome to dumpsville, population you
- Here’s a toast to seeing other people, oh wait, you were already doing that. Never mind.
- I Can’t wait to not share this with you
- The Jerk Store Called, and it turns out they’re running out of you
- Roses are red, Empty bottles are sad, I’m definitely going to sleep with your dad
- A Bottle as empty as your promises, as cold as your heart and as vacant as your personality
- This bottle is full of the oxygen you keep stealing
- We took all the gin out of this bottle and put it into new beGINnings, good luck with your life.
- Roses are red, this bottle is empty, I’ve found out your best friend’s surprisingly bendy.
With only 50 packages available, Never Never’s Breakup Box can be purchased for $79 through the distillery’s website.
“There’s nothing wrong with celebrating the moment in time that you stop speaking to someone and what’s more, there is nothing wrong in complementing that particular moment with a martini made with the World’s Best London Dry,” the brand added.
In another recent booze-infused Valentine’s Day release, Hendrick’s Gin forayed into the fashion realm with the debut of a limited-edition “bottle-positive” lingerie line.
Read next:
Bathtub Gin Debuts Valentine’s Day Expression Inspired by ‘Love Spell Potions of Old’
Never Never Distilling Repurposes Discarded Oyster Shells in Sea-Inspired Gin
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