‘A Truly Euphoric Experience’: Brand Behind Popular Indian Craft Gin Jaisalmer Releases Ashwagandha-Infused Collection
This latest release from the world of Indian gin includes three expressions, each infused with an herb reportedly known to relieve stress and anxiety. (Photo: Radico Khaitan)
Radico Khaitan, the spirits company behind the popular Indian craft gin Jaisalmer, has recently unveiled the Happiness in a Bottle: A Happily Crafted Gin collection.
Related: Jaisalmer Indian Craft Gin Aggregated Review
Featuring three expressions, Joy of Juniper, Joy of Pink and Joy of Citrus, the collection aims to infuse every sip with joy and happiness through a creative blend of botanicals, the brand shared.
According to Financial Express, the introduction of Joy of Pink also marks Radico Khaitan’s entry into the pink gin category, a style of juniper spirit that often features fruit or florals as key ingredients.
The Happiness in a Bottle collection showcases 15 botanicals, including juniper, angelica and coriander. One ingredient that stands out in each expression is the inclusion of Ashwagandha, an herb reportedly known to relieve stress and anxiety.
Amar Sinha, the Chief Operating Officer of Radico Khaitan, expressed his delight in introducing this new creation.
“After the resounding success of Jaisalmer Indian Craft Gin, we take immense pleasure in presenting our newest creation, ‘Happiness in a Bottle: A Happily Crafted Gin,’ infused with the unique herb, Ashwagandha,” Khaitan shared, per Financial Express.
“This remarkable blend not only tantalizes the taste buds but also uplifts the spirits, making it a perfect companion for celebrating happy moments in life.”
“With ‘Happiness in a Bottle’ Gin, consumers are in for a truly euphoric experience,” Khaitan added.
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