Gin Distillery Sparks Dialogue on Gender Pay Gap With Limited-Edition Bottles Containing 14.3% Less Liquid
In a distinctive gin launch from Puerto de Indias, 14.3% less liquid is bottled, symbolizing an effort to ignite a conversation about the hourly pay gap between men and women. (Photo: Puerto de Indias)
Puerto de Indias, a gin distiller based in Carmona, Spain, is taking a unique approach to raise awareness about the gender pay gap in honor of International Women’s Day (IWD).
As reported by the Scottish Grocer on Thursday, the spirits company has sent out special edition bottles of its Blackberry Gin to influencers, bartenders and journalists across Spain ahead of IWD, which falls on March 8th. These bottles, not available for public sale, contain 14.3% less liquid than the standard version, symbolizing the 14.3% pay gap between men and women per hour, according to data from the Office for National Statistics.
To amplify the campaign online, Puerto de Indias has called on recipients of the special edition bottles to participate in the #shakeforpayequality initiative. They are encouraged to make a cocktail, share the process in a video on social media and “raise a glass” to women across the U.K.
Puerto de Indias hopes that this unique campaign, dubbed #TheUnfairBottle, will draw attention to the gender pay gap issue in the country.
“Puerto de Indias Blackberry was created by the women at our distillery so we felt it was the perfect gin to be used in this special bottle and campaign to address the gender pay gap issue in the UK,” explained Puerto de Indias innovation and international manager, Isabela Lluch, per the Scottish Grocer.
“From 5 pm of Friday 8 March, we’re looking forward to creating enough noise to change things, while also raising a glass to all those hardworking professionals who put their heart and soul into what they do,” she added. “We’re proud that there is no pay gap between men and women in our company and we want to do our part to make it happen everywhere.”
Read next:
LGBTQ, Woman-Owned Gin Brand Launches in New York City
This Gin Is Giving 100% of its Profits to Support Women in the Wine Industry
The Secret to a Long Life? According to This 100-Year-Old Woman, It’s Drinking Gin
Here at Gin Raiders, we do more than write about current events in gin and spirits. We are the only media property reviewing gins and aggregating the scores and reviews of other significant voices in the gin world in one place. If you’re interested in getting a shot of gin in your morning email, sign up for our Deal of the Day newsletter
Follow The Daily Pour:
About The Daily Pour
Founded by Dan Abrams, The Daily Pour is the ultimate drinking guide for the modern consumer, covering spirits, non-alcoholic and hemp beverages. With its unique combination of cross-category coverage and signature rating system that aggregates reviews from trusted critics across the internet, The Daily Pour sets the standard as the leading authority in helping consumers discover, compare and enjoy the best of today's evolving drinks landscape.
