‘We Sold Out Faster Than Taylor Swift Tickets (Almost)’: Four Pillars Rereleases Wildly Popular Peach Gin
Skincare and booze form an unlikely pair in Four Pillars “My New Go-To Gin.” (Photo: Four Pillars)
Australian spirit producer Four Pillars Gin and beauty brand Go-To Skincare are reintroducing their highly sought-after “Go-To Gin,” marking the third year in a row the collaborative offering has been released.
“This year, it’s not only the sparkly label that is new, the gin itself is peachier and fancier than ever with a citrus-y upgrade and an infusion of our favourite native peach, quandong,” the brand shared.
“And as aways, it’s limited! So stop reading and start clicking, you glorious son of a peach!”
With its limited edition release slated for Wednesday, the gin features flavors like native Australian peach, yuzu, lime, coriander seeds and lemon myrtle. Notably, the fruity expression sold out in just a few hours upon its debut in the past two years.
Related: Four Pillars Bloody Shiraz Gin Aggregated Reviews
Four Pillars co-founder Cam Mackenzie has acknowledged the unconventional pairing of gin and skincare but expressed confidence in the success of the collaboration.
“We knew we were onto a good thing with Go-To when we sold out faster than Taylor Swift tickets (almost),” Mackenzie said, according to Concrete Playground. “This year we’ve amped up quandong, freshness and a bit of peachiness to to add an extra layer of complexity.”
To mark the launch, Go-To is expanding the availability of My New Go-To Gin. In Melbourne, you can find it at the Four Pillars pop-up store in Bourke Street Myer and Lotte Duty-Free at Melbourne Airport. Customers purchasing from Bourke Street or Melbourne Airport will receive a bonus Go-To ‘Transformazing’ sheet mask.
The 2023 edition of Four Pillars Go-To Gin will be available for purchase both online and in-store starting November 22. Visit the Four Pillars website and join the waitlist to be alerted when the gin drops.
In October, Four Pillars was crowned the world’s best gin maker at the International Wine and Spirits Competition (IWSC). With its previous triumphs occurring in 2019 and 2020, Four Pillars now stands as the only gin producer across the globe to win this achievement three times.
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