Edinburgh Gin Updates Bottle Designs to ‘Clearly Communicate’ its Premium Gin Credentials
These Edinburgh Gin expressions just got a facelift as the popular Scottish brand unveils bottle and packaging redesigns. (Photo: Edinburgh Gin)
Scottish spirits brand Edinburgh Gin has launched a revamped packaging for its complete range of full-strength gin, aiming to “clearly communicate” its gin quality and enhance its visibility on shelves, The Drinks Report reported last week. This redesign also focuses on creating a distinctive identity for each segment of the firm’s gin portfolio.
The new packaging includes a bespoke feature for every gin bottle, showcasing unique illustrations that narrate the essence of each expression. The labels boast hand-drawn illustrations inspired by the botanicals used in the gins, with the designs also incorporating elements like a cobbled street pattern, symbolizing Edinburgh’s charming roads.
Notably, the brand’s gin liqueur designs have also undergone enhancements, now showcasing colored borders and capsules corresponding to the flavors.
These aesthetic redesigns are accompanied by a significant sustainability initiative by Edinburgh Gin, involving the removal of secondary packaging for its primary range and a 49% increase in recycled glass content across all bottles. Additional recycling information can be found by scanning QR codes placed on the labels following the redesign.
“Edinburgh Gin has evolved from a local treasure to an internationally recognised global brand and so it made sense to take this next step in our brand identity evolution,” shared brand director Karen Crowley, per the report.
“The new labels not only creatively reflect our vision of expertly distilled gins but are designed through the illustrations and language used on the packaging, to take drinkers on a ‘tale of wonder, told through taste’. With such a rich product portfolio, the new designs help drive consumer clarity across the portfolio segments, as well as supporting our environmental impact goals. We’re really looking forward to seeing the new design on back-bars and shelves and hearing what our consumers and customers think.”
Read next:
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