Absolut Vodka and Paris Hilton Team Up for ‘Wicked: For Good’ Cocktail Kit

(Photos: Absolut)

On Tuesday, Absolut Vodka announced the release of a “thrillifying” cocktail kit centered around Universal Pictures’ “Wicked: For Good,” which arrives in theaters Nov. 21.

The highlight of the kit is the return of Absolut’s sequin bottle sleeve — which hasn’t been seen since 2017. 2025’s sleeve shifts from green to pink “with the flick of a wrist” in a nod to the “Wicked” franchise’s iconic color scheme. The sleeve is available at retailers throughout the country and will be sold online.

The Absolut-ly Wicked Good Cocktail Collection contains:

• A bottle of Absolut
• A sequin bottle sleeve
• A set of pink and green martini glasses
• Edible pink and green glitter garnishes
• “The Grimmerie” recipe book featuring Absolut x Ozmopolitan, Absolut x Thrillifying! Twist and Absolut & Kahlúa x Ozpresso Martini
• A Fandango gift card to see “Wicked: For Good” in theaters.

The Absolut-ly Wicked Good Cocktail Collection.

Absolut says it’s also bringing “Wicked” cocktail experiences to theaters, bars, restaurant and homes across the U.S.

In a move that ties in perfectly with the “For Good” part of the film’s name, Absolut is teaming up with Paris Hilton and donating all proceeds from the cocktail kit to her the charitable division of her media company, 11:11 Media Impact. The funds will go toward the Human Rights Campaign Foundation.

“I [live] for creating iconic moments together with Absolut that shape culture, foster connection and make the world a more inclusive place,” Hilton said in a news release. “Wicked: For Good represents so many of the characteristics that my partnership with Absolut was created on, so I can’t wait to share an Absolut Ozmopolitan and spread kindness with my fellow Wicked fans.”