Ready To Drink

High Noon Forays Into Hard Tea With Quartet of Vodka-Centric Flavors — But Can It Stand Out Amid Heavy Competition?

Snoop Dogg’s Gin & Juice Replaces Barstool Sports as the Title Sponsor of the Arizona Bowl

Truly Hard Seltzer Pays Homage to the Infamous ‘Tequila Worm’ With Boozy Chamoy Gummy Worm Set

Soccer Superstar Neymar Júnior Unveils Canned Cocktail and Mocktail Venture

Jack Daniel’s Throws Its Hat Into Crowded Hard Tea Market With New Country Cocktails Lineup

Jim Beam Teams up With Twisted Tea Brewer to Expand Lineup of Malt-Based Kentucky Coolers Canned Cocktails

Blake Lively’s Canned Cocktail Brand Expands With Smoked Tequila and Bourbon Flavors

‘Set the Weekend Feel’: Molson Coors Ditches Carbonation With New ‘Happy Thursday’ Spiked Refresher Line

Mike’s Hard Lemonade Ventures Into Agave-Tinged ‘Agua Frescas’ and More With Latest Release

A ‘One-Two Punch’: Howler Head Enters RTD Space With Banana Flavored Bourbon and Cola, Partners With UFC Champ Robert Whittaker