New Voodoo Ranger IPA ‘Roulette’ Pack Includes Mystery Cans Spiked With Malört
(Photo: Voodoo Ranger/Malört)
Beer drinkers looking for a challenge now have a new option from Voodoo Ranger and Jeppson’s Malört. The two brands have released a limited-edition “Roulette IPA Pack” designed to test taste buds and curiosity alike.
Each six-pack includes four cans of Voodoo Ranger’s Juicy Haze IPA and two cans of a Malört-style IPA brewed exclusively for this collaboration. The catch? All cans are identical in appearance, leaving drinkers guessing which version they’ll get until they’ve taken a sip.
This is a perfect stunt for Malört, known for its distinctly bitter flavor originally created in Chicago during Prohibition. The brand leans into its infamous wormwood flavor profile with the clever tagline, “Do not enjoy. Responsibly.”
The pack launched Tuesday alongside a social media campaign that invites consumers to document their experience with the challenge. Participants are encouraged to create and share their own takes on the Roulette IPA idea and post their reactions online using the tags @voodooranger and @jeppsonsmalort.
The Roulette IPA Pack is a limited release and is available at the brewery in Fort Collins, Coloraso. .
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