‘We’re Bringing The Pride to America’: Hulk Hogan’s Real American Beer Brand Inks Multi-Year Partnership With WWE

Hulk Hogan inked a deal with the WWE and his beer brand, Real American Beer. No agent was used in the agreement. (Photo: AP Photo/Evan Vucci)

The WWE announced on Monday that the organization signed a multi-year partnership with former wrestling star Hulk Hogan for his fledgling “Real American Beer” brand. Real American Beer will be showcased ringside on “Monday Night Raw,” and the WWE will become a minority owner in the company.

Hogan expressed his enthusiasm for the partnership in a statement to the organization.

“Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” Hogan said in a news release. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”

Real American Beer will also be featured in social and digital content. The WWE’s socials have a reach of over 700 million users, according to the wrestling organization.

Real American Beer claims it is “proudly owned and brewed in the USA.” The brand was created to “fill a gap in the light beer market for an unapologetically American beer brand.”

Sports Business Journal reported that both brands did not use an agency to ink the partnership deal. Instead, WWE and Real American Beer worked through Grant Norris-Jones, the EVP and head of global partnerships for TKO Holdings, the WWE’s parent company.

Real American Beer launched in mid-June. The light beer with a 4.2%ABV and a “well-balanced taste” had a robust launch, with distribution in 17 states and placements at big box retailers like Safeway, Sam’s Club and Walmart. The beer also earned on-premise placements at various Hooters locations and U.S. Military Bases.

“Real American Beer is bringing America together, one beer at a time,” Hogan said in the initial news release. “We’ve formed an all-star team to make it happen, and I’m excited to introduce Real American Beer to fans and beer lovers everywhere.”