Bud Light, Budweiser and Michelob Ultra Return for Super Bowl LX — Plus an AI-Generated Vodka ‘Fembot’ Ad

(Photo: Anheuser-Busch)

With less than a month to go until Super Bowl LX, insurance companies, snack brands and fast food joints are already dialing their marketing budgets into overdrive with a slate of announcements building to the big day. As usual, alcohol makers are gearing up to take center stage during the hottest advertising opportunity of the year — though some brands are taking a, shall we say, unusual approach.

On Monday, brewing giant Anheuser-Busch announced that Bud Light, Budweiser and Michelob ULTRA will all unveil new commercials on Feb. 8. The company says that it has reserved two and a half minutes of airtime throughout this year’s Super Bowl, making it the single-largest advertiser across all categories.

Michelob will reportedly be spotlighting snowy slopes and gondola lifts in anticipation of the Winter Olympic Games, at which the brand is the official sponsor of Team USA. Budweiser is commemorating its 150th anniversary with its “Made of America” campaign, while Bud Light says that it will “showcase the brand’s iconic humor and celebrity partners” with an ad spot celebrating the keg.

Anheuser-Busch CCO Kyle Norrington says that the trio of ads will act as a launchpad for the brand’s plans throughout 2026.

“As one of the most prolific advertisers in Super Bowl history, our new spots will provide fans with the first look at what they can expect throughout this extraordinary year as our portfolio of brands show up to celebrate unparalleled events including the World Cup, the Winter Olympics, America’s 250^th birthday and Budweiser’s 150^th anniversary,” Norrington remarked in a news release.

If Anheuser-Busch is running with the established playbook, then Sazerac is doing anything but. The New Orleans-based spirits powerhouse, famous for Buffalo Trace Bourbon and Fireball Cinnamon Whisky, has announced that its first-ever Super Bowl commercial will feature the return of Svedka’s (in)famous Fembot.

(Photo: Sazerac)

The Fembot will make her game-day debut with help from San Francisco-based AI innovation lab Silverside, which has reportedly designed a 30-second spot that will appear shortly after Bad Bunny’s halftime show. According to a news release, fans can expect “plenty of chrome, attitude, and martinis.”

It will be the Svedka mascot’s first appearance in over a decade. A fixture of the spirits advertising landscape throughout the mid-2000s, the Fembot was originally created by Stan Winston, a makeup and special effects artist famous for his work in “Jurassic Park,” “Iron Man” and “Terminator.” Though Winston’s martini-sipping android is by all means iconic, she hasn’t always been met with the best reception. The Fembot’s tag lines ranged from the absurd to the outright offensive, with one particularly notorious line of copy — “Gay men still prefer Svedka over sex with women” — getting pulled from circulation in 2007. Other tag lines included “Swing voters have more fun” and “Make your next trophy wife 100% titanium.”

In an unsubtle effort to keep up with the times, the Fembot will appear at Super LX alongside a new sidekick, the BroBot.

The brand has also announced a collaboration with actress and singer Victoria Justice, who is coordinating a social media campaign to choreograph the Fembot’s Big Game appearance. Users over the age of 21 are invited to submit their dance routines on Instagram and TikTok, one of which will be selected for the Fembot’s virtual performance during her 30-second spot.