Rodrigo Nogueira is the founder of No More, a zero-proof cocktail bar and bottled cocktail line based in New York City. Originally from Brazil, he is a chef with two decades of experience in restaurants across the country. Rodrigo returned to New York in 2023, after four years away, to explore a new concept in the non-alcoholic space: that an adult environment centered around zero-proof drinks is not only possible but needed.