Herbalist and Ley Line Labs Co-Founder/Director of Formulation Charlotte Mizrahi is an innovation maven with over a decade of experience. Her focus is on creating bold, unconventional formulations that blend nostalgia with novelty. As a third-generation Herbalist, she crafts beautiful products with unique flavors, as well as thoughtful plant-based functional benefits. Each creation invites consumers on a journey of rebellion and self-care through a brand’s community connection and self-expression.