Anna Hight Baskin is the CEO and co-founder of hightail, an infused and functional beverage brand crafted to power a badly needed reset moment for the busy and overburdened. When two kids, two dogs and two decades of corporate life left her beyond depleted, Anna stepped out on her own to launch a brand that reflected the evolving needs of modern consumers, especially those rethinking their relationship with alcohol. Motivated by both her own experience and the collective conversations of peers seeking better-for-you options, she set out to create a beverage that felt as good as it tasted. When not steeped in the joyful chaos of home life, she enjoys tennis, pilates, reading and, of course, taking a breath for herself, hightail in hand.