‘Dank January is the New Dry January’: WhistlePig Debuts Non-Alcoholic Old Fashioned Infused With Cannabis Terpenes

(Photo: WhistlePig Whiskey)

In recent years, Dry January — in which people abstain from drinking alcohol for the month of January — has become a growing trend.

For Dry January 2023, WhistlePig Whiskey celebrated the month with the release of a non-alcoholic Old Fashioned. In 2024, the brand is creating a spinoff, Dank January, and releasing the Dank & Dry Old Fashioned Cocktail. “Dank January is the new Dry January,” WhistlePig said in a news release

The drink contains no alcohol and is instead infused with non-psychoactive cannabis terpenes.

“At the intersection of non-alc and cannabis trends, terpenes offer a new frontier for flavor that we couldn’t resist experimenting with,” WhistlePig Head Blender Meghan Ireland said in the news release. “The results are fire, with terpenes adding aromas and mouthfeel that are often missing from non-alc innovation. Whether you’re still walking the hog, enjoying the electric lettuce, or abstaining altogether, WhistlePig fans do not have to miss out on a great tasting Old Fashioned this January.”

The Dank & Dry Old Fashioned Cocktail is made with Vermont cannabis terpenes, barrel-aged maple syrup and WhistlePig’s reverse-distilled rye “non-whiskey.” 

The terpenes were cultivated from cannabis grown in whiskey barrels. Vermont-based Satori Premium Cannabis isolated the terpenes from the cannabis for WhistlePig.

WhistlePig’s Dank & Dry Old Fashioned Cocktail is available in a “One Hitter” format (one 750-milliliter bottle), which has a suggested retail price of $49.99, or in the “Hot Box Bundle,” which includes a pig-shaped cocktail smoker and “dime baggie” of cocktail smoking chips. The bundle is priced at $64.20.

Each bottle is presented in a Reefer Madness-inspired gift box featuring WhistlePig’s original logo, which depict’s a pig with a left-hoof-cigarette.

WhistlePig Dank & Dry Old Fashioned is available online at shop.whistlepigwhiskey.com while supplies last.

WhistlePig will donate all of the proceeds of the Dank January drink to the bartending community through Turning Tables, a New Orleans-based nonprofit.

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