Whisky Imports Reach All-Time High in This Country

Whisky imports in Korea are surging, and there are a few theories as to why. (Photo: Ikon Images via AP Images)

On Tuesday, Korea JoongAng Daily reported that whisky imports to the country have reached new heights.

The outlet reported that according to customs data, over 30,000 tons of whiskey were imported to the country in 2023, due to a rise in popularity of whisky cocktails, particularly highballs. This jump marks a 13.1% rise from 2022 and the largest quantity of whisky ever imported to the country.

Though the amount of whiskey increased exponentially, it appears the value of whiskey decreased by 2.7%, implying that consumers were drawn to more affordably priced brands over premium whiskies.

A classic highball is made with an ounce or two of whiskey, topped off with a carbonated beverage. Sparkling water, tonic, or soft drinks are typically used. Highballs are served in a tall glass over ice.

According to Wine Enthusiast, the history of the highball is a muddled one, but the earliest references to the whiskey cocktail date back to the late 19th century. Wine Enthusiast writes that there is a possibility that these easy-to-make cocktails emerged during the early days of the railroad. Before radios existed and conductors could talk to one another, railroads installed poles with balls that could be raised to the top (hence the name “highball”), and these devices were signals that it was clear for the trains to move forward at full speed.

In June, The Drinks Business reported that highballs and craft beer were growing in popularity in South Korea.

An interesting example of this is when a craft brewery, Brewguru, joined forces with AI technology to develop the AskUp Lemon Sparkle Highball. This marked the launch of the first AI-made highball.

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