Rum on the Rocks: The Rolling Stones Enter Into Celebrity Alcohol Market With Rum Named After Lyric From Hit Song
(Photo: Evan Agostini/Invision/AP)
The legendary rock band, The Rolling Stones have just announced their very own rum dubbed Crossfire Hurricane. The name alludes to the beginning lyric from one of the band’s most popular hit songs “Jumpin’ Jack Flash.” Crossfire Hurricane Rum is the very first product owned by the Stones and marks the band’s entry into the celebrity alcohol scene. The spirits brand is made in partnership with Universal Music Group and Socio Ventures.
“The Rolling Stones continue to have an incredible impact on popular culture with the ability to reach fans across multiple generations around the world. We are excited and proud to announce this new venture with them that will further expand and build upon their iconic brand,” said Boyd Muir, Executive Vice President, Chief Financial Officer and President of Operations, Universal Music Group.
As avid fans of the spirit, The Stone’s appreciation for rum began in the ’70s while recording their album “Goats Head Soup” in Kingston, Jamaica. The island is known for producing some of the best rum in the world with brands like Appleton, Worthy Park, Long Pond, Hampden, and Money Musk being consistent favorites in the rum-loving community. Over the decades, the Caribbean became a place where the band members Mick Jagger and Keith Richards were often found when the band when not touring.
“We’re very excited to be teaming up with Universal Music Group and Socio Ventures to create our first ever premium spirits brand and look forward to sharing it with the world.” said The Rolling Stones of their rum.
The Rolling Stones Debut Crossfire Hurricane Rum. (Photo: Crossfire Hurricane)
Crossfire Hurricane is a blended rum containing rums aged in charred oak barrels for up to five years. The bottle indicates the rums are sourced from Jamaica, Barbados and the Dominican Republic. This release is bottled at 40% ABV and the brand describes the rum as having flavors of caramelized bananas followed by a hint of tropical fruit.
“Owning a business with The Rolling Stones is absolutely electrifying. It is an absolute privilege to create this product alongside some of the greatest artists of our time. The band’s vision and enthusiasm for Crossfire Hurricane set us apart and position us to redefine the rum category. And you’re all invited to the show,” said John Fincher, Socio Ventures Partner and Crossfire Hurricane Co-founder.
Rock music and rum appear to be a match made in heaven because the “Paint it, Black” singers are joining the growing list of Rock N’ Roll Hall of Famers who own rum brands. Among the great rum-owning rock legends is Van Halen frontman, Sammy Hagar with partner Rick Springfield, KISS and Motörhead.
Those interested in getting a taste of Rock N’ Roll or gifting to a fan this holiday season can purchase Crossfire Hurrican via the brand’s website powered by ReserveBar. The rum has an MSRP of $37.00 and will arrive on shelves in select states in early 2024.
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