Dwayne ‘The Rock’ Johnson’s Teremana Tequila Inks Partnership With Texas Rangers Baseball Club
(Photo: Teremana Tequila)
Dwayne “The Rock” Johnson’s Teremana Tequila is expanding its sports-adjacent empire to the Texas Rangers Baseball Club’s Globe Life Field.
Signing on for a multi-year partnership, the brand has begun construction on a “Teremana Terrace” located in the centerfield of the stadium. There, fans can enjoy the expected assortment of branded cocktails and boozy activations.
“We take great pride in knowing that fans will be able to enjoy Teremana while watching the Rangers this season and for many seasons to come,” said brand CEO Richard Black in a press release.
“The Rangers are a team that shares our values, which is why the partnership is such an important one for us. They put in the work and are all about sharing mana with fans and their wider community by bringing good energy and bringing people together. We all look forward to raising many Teremana toasts together. Salud!”
Teremana was founded by Johnson during the onset of COVID in March 2020. Coming to market with a Blanco, Reposado and Añejo, the brand was eventually co-signed by German liquor giant Mast-Jägermeister with an undisclosed sum investment.
Teremana signed on as the official tequila sponsor of the XFL in 2023, itself briefly owned by Johnson. Over the years, the brand has also partnered with hospitality group Another Round Another Rally, launched a $1 million guacamole giveback program and sent its “Mana Mobile” roving across the country.
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