Controversial Tennis Champion Djokovic Releases Two Wines From Family Winery

Novak Djokovic of Serbia

Novak Djokovic of Serbia celebrates winning his singles match against Andrey Rublev of Russia. (Photo: Julian Finney/Getty Images)

Novak Djokovic is releasing two labels to the market with his family-owned winery in his home country of Serbia, Djokovic Syrah 2020 and Djokovic Chardonnay 2020. The initial wine releases are set to appear in shops and restaurants in Serbia this month.

Djokovic is considered by many to be one of the greatest tennis players of all time but over the years has stirred up several controversies. In 2020, he was disqualified from the US Open when he accidentally hit a female line judge in the throat with a ball. Djokovic also faced criticism for his refusal to get vaccinated against COVID-19 and was deported from Australia for not being vaccinated.

One of Djokovic’s recent controversies relates to his supposed unique beliefs surrounding food and water and how the mind has the ability to change toxicity. He has said, “I’ve seen people and I know some people that through energetical transformation, through the power of prayer, through the power of gratitude, they manage to turn the most toxic food or the most polluted water, into the most healing water. Because water reacts and scientists have proven that molecules in the water react to our emotions to what is being said.”

It is not reported whether Djokovic’s positive food-altering vibes will be imparted on his new wine but it remains entirely possible that the wines will be unaffected.  

In 2016 the world-renowned tennis player began establishing his vineyards and building a winery on 5 hectares of line in Šumadija, Serbia. The wines are now being released for the first time in Serbia with plans to expand.

The Djokovic family land was the site of a vineyard over 50 years ago that had stopped producing and existed as woodland before the family purchased it to establish their own vineyard.

The winery has a 60,000-liter capacity but only about 8,500 bottles of the first vintage are going on sale. There are plans to double production in 2023.

According to Drinks Business, Goran Đoković, the winery’s oenologist and uncle to the Wimbledon Champion, said: “There are many challenges, but we try to achieve the maximum in this business, as in everything. Even Novak’s every hit with the racket is not perfect, but he is still the best in the world.”

The estate’s winemakers and quantities of wine have already been allocated for global distribution according to previous reports. It has not been announced how soon the wines will begin exporting to other countries.

 

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As New Projects Director and Editor at The Daily Pour, Jessica Gleman writes about the ways drinks shape culture, food and travel. She holds a Ph.D. in archaeology from University College Dublin, where she studied ancient alcohol and beer’s role in daily life in early societies. That expertise grounds her modern coverage of spirits, bars and cocktails, and inspires features and cocktail recipes that link tradition to today’s tastes. Outside her editorial work, Jessica enjoys traveling and exploring foodways around the world while connecting with the people behind today’s vibrant drinking culture.