9 Football Player-Owned Alcohol Brands to Serve at Your Super Bowl Sunday Party

On Feb. 9, Super Bowl LIX will light up screens around the country, and if you’re lucky enough to be in New Orleans — arguably the greatest cocktail city in the world – you can watch it in person at Caesars Superdome. As of now, four teams are still vying for the coveted Lombardi Trophy: The Kansas City Chiefs, Buffalo Bills, Washington Commanders and Philadelphia Eagles.

Though we don’t know who will be playing at the Superdome yet, we do know which artist is set to be playing at the Super Bowl halftime show. Hip-hop fans will be delighted to know that Kendrick Lamar is set to return to the stage. Lamar’s last halftime performance came alongside artists like Dr. Dre, Snoop Dogg and 50 Cent.

If you plan on tuning in to watch Super Bowl LIX — or throwing a viewing party — these football player-owned spirits brands make the perfect pairing for game day.

Travis Kelce’s Casa Azul Tequila

(Photo: Casa Azul)

Travis Kelce’s name is on everybody’s lips for multiple reasons. He’s everybody’s favorite tight end and the boyfriend of musical icon, Taylor Swift. Yet, Kelce has been making waves within the booze world for a different reason: Casa Azul Tequila. The line of canned tequila sodas launched in 2022, and it has been so successful, that additional athletic investors have partnered with the brand including New England Patriots tight end Rob Gronkowski.

One year later, Casa Azul unveiled a line of three bottled organic tequilas: a blanco, reposado and añejo made from exclusively Blue Weber agaves grown within Tequila Valley and the lowlands by third-generation agave farmers and distillers, The Montes family. The blanco retails for a suggested retail price of $59.99, the reposado has a suggested retail price of $69.99, and the añejo sells for an average price of $99.99, according to the brand.

Click here to find Casa Azul Blanco at a Total Wine near you.

Peyton Manning’s Sweetens Cove Bourbon

(Photo: AP Photo/Charlie Riedel)

There’s some serious talent behind Peyton Manning’s Sweetens Cove Bourbon brand — on and off the field. The bourbon brand is blended by Marianne Eaves, Kentucky’s first female Master Distiller. Sweetens Cove hosts a higher price point but has been reviewed quite highly. The brand has relied on grassroots marketing, with Manning stopping by liquor stores and signing bottles.

Sweetens Cove launched in 2019, when Manning joined forces with retired tennis player Andy Roddick and Mark Rivers, a real estate developer. In October 2022, the bourbon brand secured a financing deal with Blue Run Spirits, a whiskey brand known for its signature butterfly-clad bottles in the throes of a meteoric – albeit at times polarizing — rise.

Out of the many critically acclaimed Sweetens Cove releases, we’d suggest giving the brand’s Tennessee Bourbon a try. The 2021 vintage has achieved a Raided Score® of 92. If you want to take a deep dive into Sweetens Cove Tennessee Bourbon 2021, you can read the reviews here — or find it at a Total Wine near you.

Eric LeGrand’s Eric LeGrand Whiskey

Eric LeGrand’s story is all about resilience. LeGrand played for Rutgers Scarlet Knights and his jersey number, 52, is the only retired number in the history of Rutgers football, according to the university. LeGrand suffered a spinal injury in 2010 as a junior, which paralyzed him from the neck down. Yet, LeGrand took what could have been a life-altering tragedy and chose to reinvent himself.

A motivational speaker and bourbon brand founder, LeGrand’s eponymous bourbon brand was brought on by the university to sell at the stadium in July 2023. The entrepreneur launched the brand with Brian Axelrod in March 2023 and is considered to be one of the “greatest ambassadors for Rutgers Athletics,” according to Rutgers Associate Athletic Director Lisa Tirrell.

We were particularly partial to LeGrand’s Single Barrel Bourbon, which is a “rockstar,” much like the man behind the brand. If you want to read our review for the bourbon with a suggested price of $62.99, you can read it here.

Click here to find Eric LeGrand Single Barrel Bourbon at a Total Wine near you.

Charles Woodson’s Woodson Whiskey

(Photo: Woodson Whiskey)

Charles Woodson’s brand, Woodson Whiskey, was crowned the official bourbon of the Las Vegas Raiders in August 2023. This is groundbreaking in the sense that it is the first football player’s spirit brand to become an official sponsor of an NFL Team.

Woodson Whiskey was a passion project from the football player, as Woodson claims he is quite the oenophile. The football player-turned-spirits entrepreneur ensures his whiskey is finished in the same French oak wine barrels used for his proprietary wine label.

Woodson Whiskey’s flagship bourbon has an ABV of 40% and can be purchased for $40.

Click here to find Woodson Bourbon Whiskey at a Total Wine near you.

Troy Aikman’s Eight Elite Lager

(Photo: EIGHT Elite Light Lager/Facebook)

Former Dallas Cowboys quarterback Troy Aikman launched Eight Elite Lager with the purpose of creating a light beer that had fewer calories without skimping on flavor.

Clocking in at just 90 calories and 2.6 grams of carbs, Eight possesses a modest ABV of 4%. The beer brand uses German hops meant to maximize flavor.

Eight is available in 6-, 12- and 24-packs. A 12-pack typically retails for $15.99.

Click here to find Eight Elite Lager at a Total Wine near you.

Terry Bradshaw’s Bradshaw Bourbon

Former Pittsburgh Steelers quarterback Terry Bradshaw launched Bradshaw Bourbon in 2020. Each bottle has a suggested retail price of $39.99.

The line features a bourbon and rye whiskey. Bradshaw’s bourbon clocks in at 103.8 proof, and the rye whiskey is bottled at the same proof as its sister expression. If you’re interested in learning more about Bradshaw Bourbon, you can see what the critics think here.

Click here to find Bradshaw Bourbon at a Total Wine near you.

J.J. Watt’s Kickstand Cocktails

(Photo: Kickstand Cocktails/Instagram)

Maybe you like things spicy.

Houston Texans defensive end J.J. Watt certainly likes to bring the heat both on the field and in his canned cocktail line, Kickstand.

This spicy canned cocktail brand features 105-calorie cocktails that come in the following flavors: Roasted Jalapeño Cucumber (mild), Charred Pineapple Poblano (medium), Smashed Raspberry Serrano (medium) and Torched Peach Chipotle (hot). Each cocktail clocks in at 105 calories and has a modest ABV of 5.5%. Vodka is the base spirit, and each can only have three grams of carbs.

Click here to find the KickStand Spice Rack Variety Pack at a Total Wine near you.

Dak Prescott’s Tequila Volteo

(Photo: AP Photo/Daniel Kucin Jr.)

Dallas Cowboys Quarterback Dak Prescott invested in Tequila Volteo in January 2024.

The brand launched in partnership with Texas-based Zamora Company USA. Expressions launched in the summer with a blanco, reposado and cristalino tequila priced from $65 to $89.

The tequilas are all additive-free. Volteo aims to “elevate the luxury tequila category,” according to the Zamora Company’s CEO, Matt Appleby.

Click here to find Volteo Blanco Tequila at a Total Wine near you.