Sporting Kansas City Inks 5-Year Partnership With Tequila Don Neron

Sporting Kansas City x Tequila Don Neron

Tequila Don Neron has just announced a five-year deal to become the official tequila of Major League Soccer Club Sporting Kansas City.

Fans at Children’s Mercy Park will be able to purchase custom Sporting-branded bottles come 2023, including a Silver Pink Tequila, Reposado Black Tequila, Silver Tequila and Reposado Tequila.

Sporting KC has previously collaborated with J. Rieger & Co. to create a limited-run whiskey label. The $35 Kansas-exclusive bottling was a blend of bourbon, rye, corn whiskey and a “hint of sherry.”

Tequila sports partnerships are ever a popular business move in the United States. Historically, brands are rewarded with signage, exclusive distribution, and a named cocktail of sorts within the stadium.

Increasingly, we’ve begun to see these partnerships commemorated with more and more limited-run team-branded bottles.

Just last week, 1800 was announced as the official tequila of the Houston Texans. They announced the release of a limited-edition 1800 Blanco Texans bottle to boot.

Limited-Edition 1800 Blanco Texans Bottle

Time will tell what spiffy bottle Tequila Don Neron has in store for this new collaboration of their own.

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