Cycling Frog Is Helping Redefine What Modern Drinkers Reach for Next

(Photos: Cycling Frog)

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Cannabis beverages are no longer a fringe experiment. They’ve become part of the broader conversation about how, when and why people drink. As more adults look for alternatives to traditional alcohol, brands that prioritize flavor, ingredients and experience are gaining traction. Cycling Frog is one of the names leading that shift.

The company makes cannabis-infused seltzers designed for drinkers who want something cold, refreshing and perfect for social situations without the weight of a beer or cocktail. Instead of chasing novelty, Cycling Frog aims for clean flavor and a balanced, elevated high that doesn’t dominate the moment. The result is a seltzer that fits comfortably alongside the drinks people already reach for — just offering a different kind of lift.

A Flavor-Forward Approach

Wild Cherry has emerged as one of the brand’s signature flavors. It’s bright and crisp, built around real fruit character rather than syrupy sweetness. Like the rest of the lineup, it’s made with a “taste first, high second” approach, which keeps the drinking experience familiar. The infusion is present but not overpowering, making it approachable for both new and experienced cannabis drinkers.

That balance is key to why this category is growing. Many drinkers aren’t looking for extremes — they’re looking for control. They want a drink that fits the moment rather than overtakes it. Cycling Frog’s lineup leans into that mindset.

THC Seltzers Are Having a Moment

In recent years, drinkers have started moving between categories more fluidly. A night might include a cocktail, a non-alc aperitif and a cannabis beverage — each chosen for a different purpose. Cannabis-infused seltzers sit comfortably in that mix because they deliver a social experience, a sense of ritual and a refreshing flavor profile without alcohol.

The rise of functional beverages has also played a role. Consumers are paying more attention to ingredients, calories and how they want to feel the next day. Cannabis seltzers — especially those focused on clean formulation — have become an appealing option for that reason.

Cycling Frog’s audience spans a wide range of drinking occasions: backyard get-togethers, beach days, rooftop evenings or low-key nights at home. The cans are easy to throw in a cooler or bring to a hang, and the approachable flavor profiles mean they work for people who might be curious but hesitant.

Ultimately, the brand is tapping into something simple: people want drinks that match the moment. Sometimes that’s a high-proof whiskey or a craft cocktail. Sometimes it’s something lighter, cooler and more modern.

As regulations evolve and more consumers explore beyond alcohol, cannabis beverages are expected to grow into one of the more dynamic corners of the drinks world. The brands putting flavor and quality first are likely to shape how that growth unfolds.

Cycling Frog is one of the companies aiming to define what the category looks like at its best — not just as a novelty but as a legitimate, flavorful option for adults who want to unwind in new ways.